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Ticehurst Falk, Maja
Denna studie undersöker internationaliseringsprocessen av e-handelsbolag med fokus på hur psychic distance, ett koncept som hanterar upplevda skillnader i bland annat språk, kultur och politik mellan olika marknader, spelar in i internationaliseri
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-30597
This report is a part of a larger project with the aim of developing a proof-of-concept prototype. The project was started on the initiative of Company X and is a collaboration between them and the University of Borås. Company X are a logistics cons
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-25565