Výsledky vyhledávání - "Tibert Verhagen"

A good reason to buy: Justification drives the effect of advertising frames on impulsive socially responsible buying

Autor: Anne Moes, Marieke Fransen, Tibert Verhagen, Bob Fennis

Publikováno v: Psychology & Marketing, 39, 2260-2272
Psychology & Marketing, 39(12), 2260-2272
Psychology and Marketing, 39(12), 2260-2272. Wiley-Liss Inc.
Psychology & Marketing, 39, 12, pp. 2260-2272

Contains fulltext : 283401.pdf (Publisher’s version ) (Open Access) Today, consumers expect companies to be socially responsible. However, the literature is undecided about the effects of communicating one's corporate social responsibility activiti

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::65152228db6b23034076c7e9908e04ec
https://doi.org/10.1002/mar.21733

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In-store interactive advertising screens: The effect of interactivity on impulse buying explained by self-agency

Autor: Bob M. Fennis, Anne Moes, Tibert Verhagen, Marieke L. Fransen, H. Van Vliet

Publikováno v: Journal of Research in Interactive Marketing, 16, 3, pp. 457-474
Journal of Research in Interactive Marketing, 16, 457-474
Journal of Research in Interactive Marketing, 16(3), 457-474. Emerald Group Publishing Ltd.
Journal of Research in Interactive Marketing, 16(3), 457-474. Emerald Insight

PurposePhysical stores are increasingly dependent on impulse visits and the impulse purchases of passers-by. Interactive advertising screens in store windows could help retailers increase impulse-visit urges and impulse-buying urges. However, the eff

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7f44672a9d0b50e1b30c0c8548ace72f
https://hdl.handle.net/https://repository.ubn.ru.nl/handle/2066/240524

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How location-based messages influence customers’ store visit attitudes

Autor: Tibert Verhagen, Selmar Meents, Jani Merikivi, Anne Moes, Jesse Weltevreden

Publikováno v: international journal of retail & distribution management, 50(7), 781-798

PurposeThis study aims to develop an understanding of how customers of a physical retail store valuate receiving location-based mobile phone messages when they are in proximity of the store. It proposes and tests a model relating two benefits (person

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ca5018097ee5fa75b51e25ffa6cbcd57
https://www.emerald.com/insight/content/doi/10.1108/IJRDM-09-2020-0364/full/html

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Binge-watching serialized video content

Autor: Eusebio Scornavacca, Jani Merikivi, Johanna Bragge, Tibert Verhagen

Publikováno v: Television and New Media, 21(7), 697-711. SAGE Publications Inc.

Binge watching serialized video content is a phenomenon that has triggered interest from diverse research fields. Despite the progress researchers have made across different areas, a grounded conceptualization and definition of binge watching is stil

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1586b81ebdaceabf76d2bbd7fea889ab
https://research.hva.nl/en/publications/497a7f1b-c4f3-434e-bf37-bac66382df1c

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The Influence of In-Store Personnel on Online Store Value: An Analogical Transfer Perspective

Autor: Willemijn van Dolen, Jani Merikivi, Tibert Verhagen

Publikováno v: Psychology & Marketing, 36(3), 161-174. Wiley-Liss Inc.
Psychology and Marketing, 36(3), 161-174. Wiley-Liss Inc.

In today’s multichannel retail environment, consumers’ experiences in one channel influence their perceptions of another channel. Specifically, consumer evaluations of a firm’s online store have been found to be influenced by consumer interacti

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::903098aed170606871d745a3d308a4b0
https://hdl.handle.net/11245.1/d1615da9-f5d4-46eb-a7da-de3c04f27dfc

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Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

Autor: Tibert Verhagen, Jesse Weltevreden, Sjoukje Goldman, Hester van Herk

Publikováno v: International small business journal, 39(4), 350-371. SAGE Publications Ltd
International Small Business Journal: Researching Entrepreneurship, 39(4), 350-371. SAGE Publications Ltd
Goldman, S, van Herk, H, Verhagen, T & Weltevreden, J 2021, ' Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets ', International Small Business Journal: Researching Entrepreneurship, vol. 39, no. 4, pp. 350-371 . https://doi.org/10.1177/0266242620962658

In this article, the impact of strategic orientations on the use of digital marketing tactics and, subsequently, on the international business performance of small electronic retailers (e-retailers) in cross-border electronic commerce (e-commerce) is

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::68811ff3cc861a7f18e1eb257ae524b0
https://research.hva.nl/en/publications/d17344cc-81f3-487e-bcd5-c30dbc4aa491

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Persuasive location-based messaging to increase store visits: An exploratory study of fashion shoppers

Autor: Selmar Meents, Jani Merikivi, Jesse Weltevreden, Tibert Verhagen

Publikováno v: Journal of Retailing and Consumer Services, 57:102174, 1-10. Elsevier Ltd.

Although it appears increasingly important yet potentially challenging to attract customers to physical stores, location-based messaging, i.e., delivering mobile phone messages using data about the recipient's location when that recipient is near the

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::05b682233793c5a9885e2114ed647950
https://research.hva.nl/en/publications/ac9a9b12-a8dd-4c57-953c-13ad68805abf

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How Innovative Technology Serves the Retailer: A Store Sales Cycle Model

Autor: Tibert Verhagen, Jesse Weltevreden

In an increasingly technology-driven retail landscape, retailers face the challenge of making the most effective decisions regarding the selection and use of innovative technology. Although previous research provides insights into the added value of

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::11fb1986a33144242979ff3e1d4172c4
https://doi.org/10.1108/978-1-83867-663-620201006

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Reducing consumer risk in electronic marketplaces

Autor: Tibert Verhagen, Selmar Meents

Publikováno v: Computers in human behavior, 86, 205-217. Elsevier

Existing studies offer very limited insight into how sellers may reduce consumers' perceived risk in order to make consumer-to-consumer electronic marketplaces more successful. Contrary to these studies, the empirical investigation reported in this a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c5c3a2ed8f1189e177dcc3b4ff0e6692
https://doi.org/10.1016/j.chb.2018.04.047

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Exploring the cognitive and affective bases of online purchase intentions: a hierarchical test across product types

Autor: Daniel Bloemers, Tibert Verhagen

Publikováno v: Electronic Commerce Research, 18(3), 537-561. Springer

Whereas there is ample e-commerce research on how online store beliefsand consumer online affective states may influence online purchase intentions, no research so far has examined whether the hierarchy of effects between these concepts differs acros

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https://doi.org/10.1007/s10660-017-9270-y

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