Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Thorsten Wiesel"'
Publikováno v:
MAB, Vol 88, Iss 7/8, Pp 274-281 (2014)
Voor de evaluatie van diensten wordt door veel bedrijven gebruik gemaakt van zogenaamde customer feedback metrics (CFMs). Deze maatstaven, zoals klanttevredenheid en de Net Promoter Score (NPS), geven een indicatie hoe het klantenbestand over het bed
Externí odkaz:
https://doaj.org/article/c9bc4f114a544c4cabf622f4aad30ad9
Autor:
Thorsten Wiesel
Publikováno v:
Journal of Creating Value. 8:171-183
This article tries to deepen our knowledge on the nature of value creation and management in times of turbulent environments both for business management and academic research. The current uncertainties in our economy—coming from exogenous shocks (
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8b685a0504a7609b3d44cc90dfd8ca9d
https://doi.org/10.1177/23949643221117678
https://doi.org/10.1177/23949643221117678
Publikováno v:
Marketing Accountability for Marketing and Non-marketing Outcomes
Attitudes, perceptions, and intentions of a firm's customers, which can be captured via customer feedback metrics (CFMs), provide valuable information about the state of a firm's customer base. CFMs can help capture the impact of marketing actions on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::65c5f296be56800364c7025fbb9e965d
https://doi.org/10.1108/s1548-643520210000018003
https://doi.org/10.1108/s1548-643520210000018003
Publikováno v:
Journal of Retailing, 92(3), 253-267. ELSEVIER SCIENCE INC
While many studies examined the effects of online customer reviews (OCRs) on product sales, a clear understanding of the effects of OCRs on product returns is lacking. This study examines the impact of OCRs characteristics (valence, volume, and varia
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::84874ef11a4ffefa3ead658dfd20fe5d
https://doi.org/10.1016/j.jretai.2016.03.001
https://doi.org/10.1016/j.jretai.2016.03.001
Publikováno v:
Journal of Marketing, 82(5), 1-19. AMER MARKETING ASSOC
The increased penetration of mobile devices has a significant impact on customers’ online shopping behavior, with customers frequently switching between mobile and fixed devices on the path to purchase. By accounting for the attributes of the devic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::66e04270100acdee77beb5830ce7b923
https://research.rug.nl/en/publications/9dc20dab-61af-4064-9338-43f099e1871c
https://research.rug.nl/en/publications/9dc20dab-61af-4064-9338-43f099e1871c
Autor:
Thorsten Wiesel
Publikováno v:
Marketing Weiterdenken ISBN: 9783658185374
Einen sehr grosen – nicht umsonst spricht man haufig von „Martech“ oder „Marketing Technology“. Aber nicht nur fur die Praxis, sondern auch fur die Wissenschaft hat es grose Bedeutung. Klaus Backhaus hat ja in diesem Sammelwerk einen Beitra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a019dda52bf26745965bc55e8aa62300
https://doi.org/10.1007/978-3-658-18538-1_10
https://doi.org/10.1007/978-3-658-18538-1_10
Publikováno v:
Journal of the Academy of Marketing Science, 45(3), 336-356. SPRINGER
Customer equity drivers (CEDs)-value equity, brand equity, and relationship equity-positively affect loyalty intentions, but this effect varies across industries and firms. We empirically examine potential industry and firm characteristics that expla
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::15fcb99c5211a1ca3bbbc5dd2aae7b44
https://research.rug.nl/en/publications/6d8ead7a-e9d5-46fe-b401-17b641c2b5ce
https://research.rug.nl/en/publications/6d8ead7a-e9d5-46fe-b401-17b641c2b5ce
Autor:
Thorsten Wiesel
Publikováno v:
Kundenwert ISBN: 9783658109196
Der Begriff Customer Engagement gewinnt in Wissenschaft und Praxis gleichermasen zunehmend an Bedeutung. Er beschreibt den integrativen Ansatz zum Aufbau und Ausbau einer wechselseitigen Beziehung zum Kunden, welche masgeblich in der Einbindung des K
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7805815e21d5803a6944110d4d71033c
https://doi.org/10.1007/978-3-658-10920-2_6
https://doi.org/10.1007/978-3-658-10920-2_6
Publikováno v:
Journal of Service Research, 17(3), 339-354. SAGE Publications Inc.
How can firms retain customers during recessions? To answer this question, we investigate the moderating role of consumer confidence (CC) on the effects of three types of crucial customer loyalty strategies. These strategies are value equity (VE), br
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0fa7a390a412b6f2c19110ac5d1426de
https://research.rug.nl/en/publications/0f7e70b2-5145-40a3-8be2-60de2eb25282
https://research.rug.nl/en/publications/0f7e70b2-5145-40a3-8be2-60de2eb25282
Publikováno v:
BASE-Bielefeld Academic Search Engine
Due to copyright restrictions, the access to the full text of this article is only available via subscription. The Internet has given rise to many new forms of advertising. Scientific studies have focused on individual reactions to specific advertisi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::36e4ac6c0b63c3111ed07efbbacac0aa
http://www.sciencedirect.com/science/article/pii/S0167811615001421
http://www.sciencedirect.com/science/article/pii/S0167811615001421