Zobrazeno 1 - 10
of 108
pro vyhledávání: '"Thorsten Teichert"'
Publikováno v:
International Research Journal of Business Studies, Vol 3, Iss 2, Pp 127-138 (2020)
This paper examines how consumers’ WOM-related activity can be steered by marketing measures. By conducting an experimental study using mobile coupons as a novel tool of word of mouth, we specifically investigate how monetary incentives foster send
Externí odkaz:
https://doaj.org/article/c60a06f904b2440ca7574d6aa0c5ee42
Autor:
Thorsten Teichert, Iwan von Wartburg
Publikováno v:
Innovative Marketing, Vol 1, Iss 1 (2005)
Externí odkaz:
https://doaj.org/article/03ed94b9469345dfa96548d2e1fad792
Autor:
Duh, Helen, Thorsten, Teichert
Publikováno v:
Young Consumers, 2019, Vol. 20, Issue 1, pp. 29-43.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/YC-08-2018-0842
Publikováno v:
Consumer Behavior in Tourism and Hospitality. 17:107-126
Purpose This study aims to tap into the storytelling’s effects of evoking personal and historical memories and their emotions on travelers’ intention to visit dark tourism sites. Design/methodology/approach An experimental study was performed. Th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::36755dc8c33dacc6ccfc9bb7e50c1bbb
https://doi.org/10.1108/cbth-06-2021-0152
https://doi.org/10.1108/cbth-06-2021-0152
Publikováno v:
International Journal of Contemporary Hospitality Management. 34:1796-1822
Purpose This study aims to explore how marketers can use text mining to analyze actors, actions and performance effects of service encounters by building on the role theory. This enables hotel managers to use introduced methodology to measure and mon
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::934a832c3808fbec8ab14fed4702d077
https://doi.org/10.1108/ijchm-04-2021-0491
https://doi.org/10.1108/ijchm-04-2021-0491
Publikováno v:
Management Review Quarterly.
Interest in food and online communication is growing fast among marketing and business scholars. Nevertheless, this interest has been not exclusive to these areas. Researchers from different disciplines have focused their research on different concep
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ecaed4847aa08858f73106424fdd1639
https://doi.org/10.1007/s11301-023-00330-y
https://doi.org/10.1007/s11301-023-00330-y
Autor:
Ilka Marie Frerichs, Thorsten Teichert
Publikováno v:
Management Review Quarterly. 73:231-261
Corporate social responsibility (CSR) research is heterogeneous and still fragmented. In its interdisciplinary setting, researchers focus on different CSR aspects, secondary concepts and themes. The lack of a unifying paradigm indicates that the CSR
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c62769410d62b79442cf86cdfc0dce34
https://doi.org/10.1007/s11301-021-00237-6
https://doi.org/10.1007/s11301-021-00237-6
Autor:
Haoye Sun, Thorsten Teichert
Publikováno v:
Management Review Quarterly.
Scarcity refers to not having enough of what one needs. This phenomenon has shaped individuals´ life since ancient times, nowadays ranging from daily-life scarcity cues in shopping scenarios to the planet’s resources scarcity to meet the world´s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ad9f7c5aa9bf0feeb5fc5fa0191e4df0
https://doi.org/10.1007/s11301-022-00295-4
https://doi.org/10.1007/s11301-022-00295-4
Publikováno v:
International Gambling Studies. 21:480-497
Authorities regulate online transactions to protect consumers from unintended negative consequences. Regulatory cues (e.g. certifications) enable consumers to identify formally approved online gamb...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2a06be42b100e2111166be9b0c5eb83c
https://doi.org/10.1080/14459795.2021.1921011
https://doi.org/10.1080/14459795.2021.1921011
Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects
Autor:
Rohit H. Trivedi, Thorsten Teichert
Publikováno v:
Psychology & Marketing. 38:819-833
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::13d30d6437d0ba147e285d3580d9fd81
https://doi.org/10.1002/mar.21471
https://doi.org/10.1002/mar.21471