Zobrazeno 1 - 10
of 143
pro vyhledávání: '"Thomas Zoëga Ramsøy"'
Autor:
Kian Norouzi, Mohammad Rahim Esfidani, Thomas Zoëga Ramsøy, Mohsen Nazari, Abdol Hossein Vahabie
Publikováno v:
مدیریت بازرگانی, Vol 13, Iss 3, Pp 791-813 (2021)
ObjectiveDue to the growing uncertain discounts in Iranian businesses, this study seeks to investigate the effect of discount uncertainty on the intention to buy among Iranian customers. Therefore, we initially attempt to compare uncertain discounts
Externí odkaz:
https://doaj.org/article/457992a5f7e4421980558b763871646b
Publikováno v:
Frontiers in Neuroscience, Vol 15 (2021)
The study of consumer responses to advertising has recently expanded to include the use of eye-tracking to track the gaze of consumers. The calibration and validation of eye-gaze have typically been measured on large screens in static, controlled set
Externí odkaz:
https://doaj.org/article/7c9a6132fc214d4e9b3434157d4f203f
Autor:
Mauro Nascimben, Thomas Zoëga Ramsøy
Publikováno v:
Frontiers in Psychology, Vol 11 (2020)
Tracking emotional responses as they unfold has been one of the hallmarks of applied neuroscience and related disciplines, but recent studies suggest that automatic tracking of facial expressions have low validation. In this study, we focused on the
Externí odkaz:
https://doaj.org/article/4f52b2819bad4466aca71eef26b2e05f
Publikováno v:
Cogent Psychology, Vol 4, Iss 1 (2017)
Application and significance of neuroscience and its related techniques to comprehend and analyse consumer behaviour and psychology have recently attracted the interest of researchers and practitioners. In doing so, models of consumer choice and comm
Externí odkaz:
https://doaj.org/article/92b15f397e2245d5b5721eb8e4f34782
Dynamical information exchange between central and autonomic nervous systems, as referred to functional brain–heart interplay, occurs during emotional and physical arousal. It is well documented that physical and mental stress lead to sympathetic a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::11eb35c4ea8e5c43f9b864fec8c1dd11
https://doi.org/10.1101/2022.09.09.507362
https://doi.org/10.1101/2022.09.09.507362
Autor:
Thomas Zoëga Ramsøy
Publikováno v:
Journal of Advertising Research. 59:281-294
Since its modern inception about two decades ago, the use of neuroscience tools and insights in studying advertising has grown an increasing prominence in the researcher9s toolbox. As a branch of applied neuroscience, labels such as “neuromarketing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::078d5eb093a59efd7f396bf00e1a99d7
https://doi.org/10.2501/jar-2019-034
https://doi.org/10.2501/jar-2019-034
Publikováno v:
Frontiers in Psychology, Vol 4 (2013)
A global workspace is a hub of binding and propagation in a population of loosely coupled signaling elements. Global workspace (GW) architectures recruit many distributed, specialized agents to help resolve focal ambiguities. In the brain, conscious
Externí odkaz:
https://doaj.org/article/2babd63dfa5c49228454244387a6bc9a
New Tools to Overcome the Human Barriers to ChangeLeaders know that their job is to transform their organizations to keep pace with technology and an ever-changing business environment. They also know that they are bound to fail in doing so. But this
Publikováno v:
Leading Transformation; 8/24/2019, p1-4, 4p, 1 Color Photograph
Publikováno v:
NeuroPsychoEconomics Conference Proceedings. 2024, p2-63. 62p.