Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Thomas W. Gruen"'
Autor:
Daniel Corsten, Thomas W. Gruen
Publikováno v:
Journal of Global Scholars of Marketing Science. 31:415-432
Accessibility of products in online retail is an expected part of the shopper experience journey. Frequent products are not accessible due to non-availability. Introduced by Sheth and Sisodia, the ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::045a83feac5ffb8275556581c906a2d2
https://doi.org/10.1080/21639159.2021.1924819
https://doi.org/10.1080/21639159.2021.1924819
Publikováno v:
Journal of Brand Management. 27:355-375
Customers’ brand loyalty is a complex concept including cognitive, emotional, and behavioral dimensions. Most research on customers’ brand loyalty focuses on conditions (based on relative levels of loyalty, attitudes, and behaviors) or stages of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::151f6594759cc7c09a18af7d60b86df0
https://doi.org/10.1057/s41262-019-00185-3
https://doi.org/10.1057/s41262-019-00185-3
Publikováno v:
New Trends in Business Information Systems and Technology ISBN: 9783030483319
In the digital age, companies compete on how well their service meets customer needs and solves customer problems, interacting with ever more actors to fulfill their promise. A well-suited mid-range theory to conduct research in this “new” world
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a1818e813d378437a4d84ebc383ce836
https://doi.org/10.1007/978-3-030-48332-6_19
https://doi.org/10.1007/978-3-030-48332-6_19
Autor:
Moein Khanlari, Thomas W. Gruen, Shuili Du, Ludwig Bstieler, Lin Guo, Goksel Yalcinkaya, Danielle J. Brick, James McIllroy, Matthew O'Hern, Billur Akdeniz
Publikováno v:
Journal of Product Innovation Management. 35:300-307
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::676996e2ac55efe33fdf8b31734451a0
https://doi.org/10.1111/jpim.12447
https://doi.org/10.1111/jpim.12447
Publikováno v:
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e4772ea36cb45196820141609de3abd4
https://doi.org/10.4135/9789353287733.n23
https://doi.org/10.4135/9789353287733.n23
Publikováno v:
Journal of the Academy of Marketing Science. 45:357-376
Serving as mental models, psychological contracts guide consumers’ service interactions with their service providers. This study incorporates a psychological contract perspective into the relationship marketing literature, exploring service custome
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f07ee2586e186a75f3b1ddaa8abeaa87
https://doi.org/10.1007/s11747-015-0462-5
https://doi.org/10.1007/s11747-015-0462-5
Autor:
Thomas W. Gruen
Publikováno v:
Handbook on Research in Relationship Marketing. :230-248
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1ad63a49b41243e21f6b4a84b1c58c5b
https://doi.org/10.4337/9781783478637.00015
https://doi.org/10.4337/9781783478637.00015
Publikováno v:
Journal of Environmental Psychology. 40:218-227
The purpose of this study was to measure consumers' actual willingness-to-pay (WTP) for pro-environmental (PE) and non-PE products through a controlled experimental auction. Ninety-eight individuals from the Northeastern U.S. participated in an aucti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4e09136cc7e80e34fe2dd951e07cbd14
https://doi.org/10.1016/j.jenvp.2014.06.010
https://doi.org/10.1016/j.jenvp.2014.06.010
Autor:
Thomas W. Gruen, Talai Osmonbekov
Publikováno v:
Industrial Marketing Management. 42:872-879
Manufacturer–reseller e-business arrangements are changing the nature of channel relationships. When manufacturers supply e-business tools to their resellers, resellers may perceive that the benefits of technology are not shared equitably. This res
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f351e7a1b88d788123b467fb8a3004b2
https://doi.org/10.1016/j.indmarman.2013.05.013
https://doi.org/10.1016/j.indmarman.2013.05.013
Publikováno v:
Journal of Operations Management. 29:549-560
Over the past decade conceptual and empirical research in operations management has embraced the idea that collaborative supplier–buyer relationships are a source of competitive advantage for manufacturing firms. Anecdotal evidence from the Japanes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3061a087387d85433c0906d86da751ec
https://doi.org/10.1016/j.jom.2010.10.002
https://doi.org/10.1016/j.jom.2010.10.002