Zobrazeno 1 - 10
of 63
pro vyhledávání: '"Thomas Reutterer"'
Publikováno v:
IEEE Access, Vol 11, Pp 47304-47320 (2023)
A growing interest in synthetic data has stimulated the development and advancement of a large variety of deep generative models for a wide range of applications. However, as this research has progressed, its streams have become more specialized and
Externí odkaz:
https://doaj.org/article/d503a30f1c614a62b6111739b490b154
Autor:
Michael Platzer, Thomas Reutterer
Publikováno v:
Frontiers in Big Data, Vol 4 (2021)
AI-based data synthesis has seen rapid progress over the last several years and is increasingly recognized for its promise to enable privacy-respecting high-fidelity data sharing. This is reflected by the growing availability of both commercial and o
Externí odkaz:
https://doaj.org/article/f5db2ac088054900820a8c5f6a7cf46f
Publikováno v:
Innovative Marketing, Vol 2, Iss 4 (2006)
Externí odkaz:
https://doaj.org/article/7bdd8607b0b148cebfe9ab1cc6fd234b
Publikováno v:
International Journal of Research in Marketing. 39:988-1018
One of the primary goals that researchers look to achieve through customer base analysis is to leverage historical records of individual customer transactions and related context factors to forecast future behavior, and to link these forecasts with a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3b1ea845dce208fd0deef94ab30b3cd8
https://doi.org/10.1016/j.ijresmar.2022.02.007
https://doi.org/10.1016/j.ijresmar.2022.02.007
Publikováno v:
Marketing Science. 41(3):441-452
Advances in natural language generation (NLG) have facilitated technologies such as digital voice assistants and chatbots. In this research, we demonstrate how NLG can support content marketing by using it to draft content for the landing page of a w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::56d7fd87abb76fa45aee764ae839a657
https://research.wu.ac.at/de/publications/962d3f33-49f7-4c75-a6a8-516a6d3a9a6b
https://research.wu.ac.at/de/publications/962d3f33-49f7-4c75-a6a8-516a6d3a9a6b
Publikováno v:
Review of Marketing Research ISBN: 9781802628760
Advances in artificial intelligence have ushered in new opportunities for marketers in the domain of content generation. We discuss approaches that have emerged to generate text and image content. Drawing on the customer equity framework, we then dis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::845dd9346cfbbc201639268bcb891a98
https://doi.org/10.1108/S1548-643520230000020006
https://doi.org/10.1108/S1548-643520230000020006
Autor:
Josef A. Mazanec, Thomas Reutterer
Publikováno v:
Encyclopedia of Tourism ISBN: 9783319016696
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::77dea2a4e61b08efa0d65d4f64794c10
https://doi.org/10.1007/978-3-319-01669-6_127-2
https://doi.org/10.1007/978-3-319-01669-6_127-2
Publikováno v:
Review of Marketing Science.
The evolution of quality expectations over time is an important driver of customer satisfaction and retention. This study investigated the dynamic properties of customers’ quality expectation updating from an analytical perspective and provides new
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d4ea02dd7c2edd8821b2dda7fd9013b8
https://doi.org/10.1515/roms-2022-0096
https://doi.org/10.1515/roms-2022-0096
Publikováno v:
Journal of Marketing. :002224292211489
Although subscription boxes are incredibly popular, box companies often miss out on the benefits of a subscription model. Customers routinely skip boxes, and even when they do not, they often return products from each box. Hoping to avoid these retur
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3a4fe4d1b03cbc51f5603e51e929b78f
https://doi.org/10.1177/00222429221148978
https://doi.org/10.1177/00222429221148978
Publikováno v:
Journal of Business Research, 122, 915-925. ELSEVIER SCIENCE INC
Data is considered the new oil of the economy, but privacy concerns limit their use, leading to a widespread sense that data analytics and privacy are contradictory. Yet such a view is too narrow, because firms can implement a wide range of methods t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::735a6c12a7513ec5e3ae0dbffb71d883
https://research.rug.nl/en/publications/297eb720-603d-481a-9e4d-fee10c14e48a
https://research.rug.nl/en/publications/297eb720-603d-481a-9e4d-fee10c14e48a