Zobrazeno 1 - 10
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pro vyhledávání: '"Thomas P. Novak"'
Autor:
Medina Oneyi Bello, Kevin Michael Mammino, Mark Anthony Vernon, Daniel G Wakeman, Chanse Aerius Denmon, Lisa Crystal Krishnamurthy, Venkatagiri Krishnamurthy, Keith Matthew McGregor, Thomas Samuel Novak, Joe Robert Nocera
Publikováno v:
JMIR Research Protocols, Vol 13, p e58316 (2024)
BackgroundGrowing health care challenges resulting from a rapidly expanding aging population necessitate examining effective rehabilitation techniques that mitigate age-related comorbidity and improve quality of life. To date, exercise is one of a fe
Externí odkaz:
https://doaj.org/article/659eea8d51c0485382ccd7a4d77caa6c
Publikováno v:
Journal of Functional Morphology and Kinesiology, Vol 6, Iss 4, p 94 (2021)
The present study examined how prevalent methods for determining maximal voluntary contraction (MVC) impact the experimentally derived functions of graded force-force variability. Thirty-two young healthy subjects performed continuous isometric force
Externí odkaz:
https://doaj.org/article/8d6484136d1a4521b8a438f9c1964a26
Autor:
Thomas P Novak, Donna L Hoffman
Publikováno v:
Journal of Consumer Research. 49:811-837
We examine consumers’ interactions with smart objects using a novel mixed-method approach, guided by assemblage theory, to discover the emergence of automation practices. We use a unique text data set from the web service IFTTT, (“If This Then Th
Autor:
Francesc Busquet, Donna L. Hoffman, William Heyward Hampton, Fotis Efthymiou, Christian Hildebrand, Thomas P. Novak
Publikováno v:
Journal of Business Research. 121:364-374
Recent advances in artificial intelligence and natural language processing are gradually transforming how humans search, shop, and express their preferences. Leveraging the new affordances and modalities of human–machine interaction through voice-c
Autor:
Thomas P. Novak
Publikováno v:
Journal of Consumer Research. 47:292-300
By using scenarios based on moral dilemmas, Gill (2020) found that when consumers are riding in an autonomous vehicle (AV), they are more willing to harm a pedestrian than when they, themselves, are driving a regular car. By taking a first-person per
Autor:
Donna L. Hoffman, Thomas P. Novak
Publikováno v:
SSRN Electronic Journal.
Inspired by the idea that digital text can support examination of the sociomaterial world, we present a novel computational approach, guided by assemblage theory, to understand the emergence of assemblages of personal automation practices. We overlay
Autor:
Thomas P. Novak, Donna L. Hoffman
Publikováno v:
Journal of the Academy of Marketing Science. 47:216-237
Consumers’ interactions with smart objects have a relational nature, and extensive research has supported the “relationship metaphor” as a fruitful way to understand consumer responses to consumption objects. But, smart objects pose unique chal
Autor:
Thomas P. Novak, Donna L. Hoffman
Publikováno v:
GfK Marketing Intelligence Review, Vol 10, Iss 2, Pp 10-17 (2018)
Up to now, IoT device adoption is happening mainly in the niche segments of technologically sophisticated upscale consumers and technology-focused DIYers. To reach a broader range of users, marketers must do a better job of understanding and offering
Publikováno v:
GfK Marketing Intelligence Review, Vol 10, Iss 2, Pp 48-53 (2018)
IFTTT is a neutral platform that offers easy and free ways to get all your apps and devices talking to each other. Millions of users worldwide have enabled more than 75 million Applets for over 600 services that already cooperate with the platform. L
Autor:
Peter C. Verhoef, Mandy Hu, Thomas P. Novak, Hannes Datta, Nathan M. Fong, Yuchi Zhang, Andrew T. Stephen, William Rand, Xueming Luo, P.K. Kannan, Michelle Andrews, Yakov Bart, Donna L. Hoffman, Vibhanshu Abhishek
Publikováno v:
Journal of Interactive Marketing, 40, 1-8. ELSEVIER SCIENCE INC
Journal of Interactive Marketing, 40, 1-8. Elsevier Limited
Journal of Interactive Marketing, 40, 1-8. Elsevier Limited
Today's consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now, with the rise of the Internet of Things (IoT), also objects. Technology (particularly mobile devices) e