Zobrazeno 1 - 10 of 492 pro vyhledávání: '"Thomas Otter"'
1
'Daten sprechen nicht allein' : Der Frankfurter Marketingforscher Thomas Otter bezieht auch das Bauchgefühl in seine Modelle mit ein
Autor: Terliesner, Stefan
Was Daten angeht, setzen Marketingforschung und -lehre bisher vor allem auf Masse statt Klasse. Doch um fundierte Entscheidungen zu treffen, brauchen Unternehmen hoch entwickelte statistische Modelle. Das ist das Forschungsgebiet von Prof. Thomas Ott
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______603::3a13cf9855ef5b5d86f26d73db6e3775
http://publikationen.ub.uni-frankfurt.de/files/55180/66_71.pdf
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3
When do established CPG product brands benefit from a corporate-brand endorsement? The moderating role of consumer needs and brand familiarity
Autor: Andreas Strebinger, Thomas Otter
Publikováno v: Journal of Product & Brand Management. 32:500-516
Purpose Many consumer packaged goods (CPG) companies have increased the visibility of their corporate brand to consumers by adding a corporate logo (e.g. Unilever “U”) on the packaging of their product brands (e.g. Dove, Domestos, Lipton, Knorr)
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f31f91104fdf91a7a69c3c70210c6638
https://doi.org/10.1108/jpbm-08-2021-3614
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4
Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data
Autor: Thomas Otter, Arnaud De Bruyn
Publikováno v: Journal of Marketing Research. 59:755-774
Firms use aggregate data from data brokers (e.g., Acxiom, Experian) and external data sources (e.g., Census) to infer the likely characteristics of consumers in a target list and thus better predict consumers’ profiles and needs unobtrusively. The
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5b48615fa2959b5e21db3f26c7c8034f
https://doi.org/10.1177/00222437211059088
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6
News
Thomas Otter Joins Immedis Board of Directors
Autor: Immedis
Publikováno v: Business Wire (English). 07/07/2020.
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7
Omitted budget constraint bias and implications for competitive pricing
Autor: Max J. Pachali, Peter Kurz, Thomas Otter
Publikováno v: Journal of Marketing Research. American Marketing Association
Standard choice-based conjoint models often ignore or insufficiently approximate consumers’ budget constraints, despite the prominent role of budget constraints in economic theory. The authors offer a theoretically motivated improvement to the choi
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b5111412a850054d973b59c9df84a873
https://doi.org/10.1177/00222437221145283
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8
Measuring Evidence for Mediation in the Presence of Measurement Error
Autor: Arash Laghaie, Thomas Otter
Publikováno v: Journal of Marketing Research. :002224372311518
Mediation analysis empirically investigates the process underlying the effect of an experimental manipulation on a dependent variable of interest. In the simplest mediation setting, the experimental treatment can affect the dependent variable through
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f8bc98df9901e901ac0e19dfcd711700
https://doi.org/10.1177/00222437231151873
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9
Exact MCMC for Choices from Menus—Measuring Substitution and Complementarity Among Menu Items
Autor: Christian Neuerburg, Thomas Otter, Sanjog Misra, Tetyana Kosyakova
Publikováno v: Marketing Science. 39:427-447
We measure heterogeneous substitutive and complementary relationships between items in a menu sampling from the exact posterior of our model and showcase implications for optimal pricing.
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::79c5b1a26a26586f3d96e4824ea4dcd4
https://doi.org/10.1287/mksc.2019.1191
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10
Estimating Network Effects in Two-Sided Markets
Autor: Thomas Otter, Oliver Hinz, Bernd Skiera
Publikováno v: Journal of Management Information Systems. 37:12-38
THE PROLIFERATION OF THE INTERNET HAS ENABLED PLATFORM INTERMEDIARIES TO CREATE TWO-SIDED MARKETS IN MANY INDUSTRIES. IN SUCH MARKETS, NETWORK EFFECTS OFTEN OCCUR WHICH CAN DIFFER FOR NEW AND EXISTING CUSTOMERS. THE AUTHORS DEVELOP AN INFLUX-OUTFLOW
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ff5ad9e0d94567195e4cfa1e94500143
https://doi.org/10.1080/07421222.2019.1705509
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