Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Thomas Martin Key"'
Autor:
Adam Mills, Thomas Martin Key
Publikováno v:
Business Horizons. 66:309-311
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e78bf8d1454f769d0d595537da3f3d0c
https://doi.org/10.1016/j.bushor.2022.12.003
https://doi.org/10.1016/j.bushor.2022.12.003
Publikováno v:
AMS Review. 12:157-161
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c06db7976bb53717a3cc0ab06eb78826
https://doi.org/10.1007/s13162-022-00239-x
https://doi.org/10.1007/s13162-022-00239-x
Publikováno v:
Journal of Advertising Research. 61:456-471
Colorado became the first state to legalize recreational marijuana, in 2012. Health organizations and public policy makers, including the Colorado Governor’s Office, were concerned by how this action would affect the acceptability of marijuana cons
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::712455053a0ce22abc199329c14ed02b
https://doi.org/10.2501/jar-2021-019
https://doi.org/10.2501/jar-2021-019
Publikováno v:
AMS Review. 11:446-453
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::12f0c907ab85aee7da87c6d4d988a083
https://doi.org/10.1007/s13162-021-00220-0
https://doi.org/10.1007/s13162-021-00220-0
Autor:
Thomas Martin Key, Terry Clark
Publikováno v:
AMS Review. 11:416-431
Of the three scholastic modes with which to develop ideas and create knowledge in research: logic, empirics, and the literature, the latter is perhaps one of the least understood and studied. This paper is a first-of-its-kind delve into what the lite
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::da090ca74b8f45482675b5b502e43cca
https://doi.org/10.1007/s13162-021-00210-2
https://doi.org/10.1007/s13162-021-00210-2
Publikováno v:
AMS Review.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0cfb44284bdbaa99c06df6780f75c5bd
https://doi.org/10.1007/s13162-022-00251-1
https://doi.org/10.1007/s13162-022-00251-1
Publikováno v:
Journal of Strategic Marketing. :1-17
Brands have recently begun to take a brand activism strategy through which they align themselves with a sociopolitical cause to increase their relevance and strengthen customer relationships. This ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b976c5b00527dc7a8a157eedd67c381
https://doi.org/10.1080/0965254x.2021.1904435
https://doi.org/10.1080/0965254x.2021.1904435
Publikováno v:
Business Horizons. 64:285-293
The internet brought disruptive change to the business landscape through the creation of a whole host of digital marketing tactics. But with these new tactical options has come the need for marketing managers to (1) prioritize what they wish to accom
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6548ed772c295f236e28202aebc166ca
https://doi.org/10.1016/j.bushor.2020.12.004
https://doi.org/10.1016/j.bushor.2020.12.004
Autor:
Thomas N. Duening, Thomas Martin Key
Publikováno v:
Contemporary Management Research. 16:279-300
Entrepreneurs are responsible for bringing innovative products and services to market. However, in order to bring new value to consumers, most entrepreneurs must secure funding. An integral component in the process of resource acquisition is the entr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b4f19687f21b08f4dff084ad160a1ca7
https://doi.org/10.7903/cmr.19684
https://doi.org/10.7903/cmr.19684
Publikováno v:
AMS Review
This paper is composed of scholarly essays that explore the problematic nature of marketing’s influence within the academy and organizations, potential explanations and causes, and how conceptual and theoretical research can address and move our di
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0e268ff3fbc8e5cfdcc1abf27e39167a
https://doi.org/10.1007/s13162-020-00176-7
https://doi.org/10.1007/s13162-020-00176-7