Zobrazeno 1 - 10 of 23 pro vyhledávání: '"Thomas Leclercq"'
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Akademický článek
Brand discrimination: an implicit measure of the strength of mental brand representations.
Autor: Mike Friedman, Thomas Leclercq
Publikováno v: PLoS ONE, Vol 10, Iss 3, p e0121373 (2015)
While mental associations between a brand and its marketing elements are an important part of brand equity, previous research has yet to provide a sound methodology to measure the strength of these links. The following studies present the development
Externí odkaz: https://doaj.org/article/610a9e2e131548aca332c3f5a53f7d10
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3
A vaincre sans péril, on triomphe sans gloire ! L’effet de l’incertitude de gagner sur la qualité de l’expérience client durant les interactions gamifiées
Autor: Thomas Leclercq
Publikováno v: Recherche et Applications en Marketing (French Edition). 37:71-100
Résumé Offrir aux clients une expérience de qualité est devenu un enjeu critique pour les entreprises. A cette fin, les chercheurs ont mis en évidence l’opportunité d’utiliser la gamification. Cependant, et malgré la popularité grandissan
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4dfc6766b11122236833b1dcb1cc8e56
https://doi.org/10.1177/07673701221088473
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4
No pain, no gain! The uncertainty-to-win effect on customer experience quality through gamified interaction
Autor: Thomas Leclercq
Publikováno v: Recherche et Applications en Marketing (English Edition). 37:68-98
Offering customers a high-quality experience has become critical for companies. Scholars have therefore emphasized the opportunity to use gamification. However, despite the increasing popularity of such an approach, prior studies report mixed results
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1a660fde0f9a25498471bbc6d6fb3342
https://doi.org/10.1177/20515707221078210
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5
When gamification backfires
Autor: Linda D. Hollebeek, Thomas Leclercq, Wafa Hammedi, Ingrid Poncin, Avreliane Kullak
Publikováno v: Journal of Marketing Management, Vol. 36, no.5-6, p. 550-577 (2020)
While online communities may enhance firm performance, they commonly fail to retain members. To address this challenge, scholars and managers call for the use of gamification. However, despite gamification’s growing use in online communities, insig
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::007bd3d4bd6894aa8c70eb538ff71c52
https://researchportal.unamur.be/en/publications/a78130c5-906b-4913-9653-f631a4e4f6a6
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6
Tell me why or tell me to whom: Framing charitable solicitations based on political orientation
Autor: Etienne Denis, Thomas Leclercq, Rafaël Ritondo
Publikováno v: Recherche et Applications en Marketing (English Edition). :205157072211075
Soliciting charitable giving is a day-to-day challenge for nonprofit organizations (NPOs); thus, scholars and practitioners are increasingly looking for reliable and practical segmentation variables that NPOs can use to optimize their communication t
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::244a9c22834595038e8d41464678a0a5
https://doi.org/10.1177/20515707221107595
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7
Uncovering the dark side of gamification at work: Impacts on engagement and well-being
Autor: Wafa Hammedi, Linda Alkire, Thomas Leclercq, Ingrid Poncin
Publikováno v: Journal of Business Research
Journal of Business Research, Elsevier, 2021, 122, pp.256-269. ⟨10.1016/j.jbusres.2020.08.032⟩
Journal of Business Research, 2021, 122, pp.256-269. ⟨10.1016/j.jbusres.2020.08.032⟩
Journal of Business Research, Vol. 122, p. 256-269 (2021)
Rethinking the workplace experience as a means for enhancing the well-being of frontline employees (FLEs) represents a key priority for services. The well-being of frontline employees leads to improved performance and better customer service, such th
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ff3e716f1fe7d707b78aa0f90e8ed9f6
https://hal.archives-ouvertes.fr/hal-03491521
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8
Opening the black box of gameful experiences: Implications for gamification process design
Autor: Wafa Hammedi, Ingrid Poncin, Thomas Leclercq
Publikováno v: Journal of Retailing and Consumer Services, Vol. 52 (2020)
Journal of Retailing and Consumer Services
Journal of Retailing and Consumer Services, Elsevier, 2020, 52, pp.101882. ⟨10.1016/j.jretconser.2019.07.007⟩
Journal of Retailing and Consumer Services, 2020, 52, pp.101882. ⟨10.1016/j.jretconser.2019.07.007⟩
International audience; Gamification is attracting the attention of practitioners and researchers because of its power to generate experiential value for users. However, despite its wide adoption by managers, the practice is poorly conceptualized. In
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e91983b48957bf985fa9a9814441d26b
https://hdl.handle.net/2078.1/219509
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9
Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore
Autor: Thomas Leclercq, Ingrid Poncin, Marion Garnier, Mohammed Slim Ben Mimoun
Publikováno v: Technological Forecasting and Social Change. 124:320-331
This research aims at examining the impact of using a gamification interface by comparison with a classical online interface in order to personalize a product. The quality of the experience that is felt by the consumer during the personalization proc
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2a43a04a6fb00edb69c5c0258c089ce7
https://doi.org/10.1016/j.techfore.2017.01.025
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10
The Engagement Process During Value Co-Creation
Autor: Ingrid Poncin, Wafa Hammedi, Thomas Leclercq
Publikováno v: International Journal of Electronic Commerce. 21(4):454-488
Academics and practitioners acknowledge the relevance of integrating customers in the development of new products and recommend the use of new technologies to this end. Although they play an important role, the development of online platforms is not
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4aafe382d26f897239393638904c4088
https://researchportal.unamur.be/en/publications/bc76241a-f805-43eb-91c4-940a506ba619
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