Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Thomas J. Steenburgh"'
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::741a5bf951a27dc1d0ea2fc587c0b4bd
https://doi.org/10.2139/ssrn.4234595
https://doi.org/10.2139/ssrn.4234595
Publikováno v:
Journal of Marketing Research. 56:652-665
Sales leaders often use threats of punishment to manage poor performers (i.e., laggards), but little research has examined the effect of these threats. The current research addresses this gap by investigating an intervention termed the “bench progr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ebd77aa41817daa5b4a22b43277d490e
https://doi.org/10.1177/0022243718824561
https://doi.org/10.1177/0022243718824561
Publikováno v:
Management Science. 64:2473-2495
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social u
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::647f1526283222faab5369de5fccfd08
https://doi.org/10.1287/mnsc.2017.2754
https://doi.org/10.1287/mnsc.2017.2754
Publikováno v:
Journal of Accounting Research. 54:1233-1266
We surveyed 1,638 sales executives across 40 countries regarding their companies' likelihood of asking sales to perform real earnings management (REM) actions when earnings pressure exists. Using this information, which we refer to as companies' REM
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c6fa6a39011eae506300f2eee96ce8d6
https://doi.org/10.1111/1475-679x.12134
https://doi.org/10.1111/1475-679x.12134
Autor:
Paul M. Hammaker, Thomas J. Steenburgh
Publikováno v:
Darden Business Publishing Cases. :1-9
This case examines the public controversy that erupted over the increasingly high price of EpiPens. Mylan Inc. (Mylan), a generic drug maker, bought the EpiPen product line from Merck in 2007. Since that time, the company both invested in marketing t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2f4a099724b188655ba21ac998daaa9d
https://doi.org/10.1108/case.darden.2021.000015
https://doi.org/10.1108/case.darden.2021.000015
Publikováno v:
SSRN Electronic Journal.
Cohort-level retention rates typically increase over time, and the beta-geometric (BG) distribution has proven to be a robust model for capturing and projecting these patterns into the future. According to this model, the phenomenon of increasing coh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::702c1dfec43cad72ce271ec9905f9761
https://doi.org/10.2139/ssrn.3100346
https://doi.org/10.2139/ssrn.3100346
Publikováno v:
Marketing Science. 34:144-159
Different objectives such as category demand expansion or market share stealing warrant the use of different marketing instruments. To help brand managers make informed decisions, it is essential that marketing mix models appropriately measure their
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6003543d857931f8c42131751d69fd79
https://doi.org/10.1287/mksc.2014.0886
https://doi.org/10.1287/mksc.2014.0886
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd44b7d62a91870484d83666861c67f5
https://doi.org/10.2139/ssrn.2974733
https://doi.org/10.2139/ssrn.2974733
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd905d09b0207203e977fcf24f5493bb
https://doi.org/10.2139/ssrn.2974761
https://doi.org/10.2139/ssrn.2974761
Autor:
Thomas J. Steenburgh
Publikováno v:
SSRN Electronic Journal.
This case examines the public controversy that erupted over the increasingly high price of EpiPens. Mylan Inc. (Mylan), a generic drug maker, bought the EpiPen product line from Merck in 2007. Since that time, the company both invested in marketing t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d932faea4d72ab70c31f009f65401bc1
https://doi.org/10.2139/ssrn.2974760
https://doi.org/10.2139/ssrn.2974760