Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Thomas J. Maronick"'
Autor:
M. Ronald Stiff, Thomas J. Maronick
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319169330
The authors study the attitudes, expectations, and level of preparation for business of a sample of 200 women considering going into marketing-oriented businesses. The authors found that almost 70% of the respondents planned to start a new business,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e85543b8badbadf6c190f75639887ba5
https://doi.org/10.1007/978-3-319-16934-7_47
https://doi.org/10.1007/978-3-319-16934-7_47
Autor:
Thomas J. Maronick, Ernest F. Cooke
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319169330
In order to identify the community’s needs for continuing education, a community college researched its market. One interesting result of the study was the discovery that previous education was a key determinant of the potential customer’s intere
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::693d094814e0b0a608d1b093cf173823
https://doi.org/10.1007/978-3-319-16934-7_62
https://doi.org/10.1007/978-3-319-16934-7_62
Autor:
Thomas J. Maronick
Publikováno v:
Journal of Retailing and Consumer Services. 14:224-231
The vast majority of US consumers purchase extended warranties when buying appliances and home electronics. Retailers promote extended warranties since they have high profit margins. Consumers buy extended warranties because they seek “peace of min
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b2b7971aee58836c8ade1151bd86abf9
https://doi.org/10.1016/j.jretconser.2006.09.003
https://doi.org/10.1016/j.jretconser.2006.09.003
Autor:
Thomas J. Maronick
Publikováno v:
Journal of Promotion Management. 11:63-80
This study examines the effectiveness of a celebrity endorser vs. a company president as an endorser for a high financial/performance risk product, supplemental health insurance, with a sample of 280 senior citizens (65+) drawn from six geographicall
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e542e83c440460657266d21c613077d2
https://doi.org/10.1300/j057v11n04_06
https://doi.org/10.1300/j057v11n04_06
Autor:
Thomas J. Maronick
Publikováno v:
Marketing in Transition: Scarcity, Globalism, & Sustainability ISBN: 9783319186863
Literally hundreds of articles have examined factors related to country of origin (COO) over the past thirty years. Additionally, the Federal Trade Commission (FTC) has mandated that “all or virtually all” of a product claiming to be “Made in U
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bb7bbef04f6a2982f3d9439eb7657c93
https://doi.org/10.1007/978-3-319-18687-0_103
https://doi.org/10.1007/978-3-319-18687-0_103
Autor:
Thomas J. Maronick, Riva Eichner
Publikováno v:
Journal of Pharmaceutical Marketing & Management. 13:19-42
Direct-to-consumer (DTC) advertising of prescription pharmaceuticals grew from $48.2 million in 1990 to $594.5 million in 1996 and reached $1.3 billion in 1998. Proponents of DTC advertising of prescription drugs claim that it raises public awareness
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f89d09094dc23f161149685b5b415620
https://doi.org/10.3109/j058v13n04_02
https://doi.org/10.3109/j058v13n04_02
Autor:
J. Craig Andrews, Thomas J. Maronick
Publikováno v:
Journal of Consumer Affairs. 33:297-320
A copy-test of seven enviromnental claims on aerosol packages shows that consumers interpret general, unqualified claims (e.g., environmentally friendly or ozone friendly) as meaning the product is safe for the environment in both an absolute (safe)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::442b830000bd90340d3c6a5ed9a98395
https://doi.org/10.1111/j.1745-6606.1999.tb00072.x
https://doi.org/10.1111/j.1745-6606.1999.tb00072.x
Autor:
J. Craig Andrews, Thomas J Maronick
Publikováno v:
Journal of Public Policy & Marketing. 14:301-309
Extrinsic evidence is frequently offered in Federal Trade Commission advertising deception cases, most often in the form of advertising research, such as copy tests. Although generally accepted principles exist for copy test evidence presented before
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ffdaee89b579edbad458f5066078387b
https://doi.org/10.1177/074391569501400211
https://doi.org/10.1177/074391569501400211
Autor:
Thomas J. Maronick
Publikováno v:
International Marketing Review. 12:15-30
A sample of 400 consumers in a mall intercept copy test were shown one of four print advertisements for two consumer products (one complex, one simple). Two of the advertisements included “made in USA” claims, while the other two advertisements w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3fbe11107c7633b2fa7a71950f5b0a4e
https://doi.org/10.1108/02651339510091735
https://doi.org/10.1108/02651339510091735
Autor:
Thomas J. Maronick
Publikováno v:
International Journal of Business and Social Research, Vol 6, Iss 1, Pp 01-09 (2016)
Authors have long known of the need for “cues” to assess the competence and training of providers of credence services. In the case of health care providers such as eye care professionals, one such cue is whether the eye care professional is “b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::93d910036f2683f6236a6ef4e0afd63d
https://doi.org/10.18533/ijbsr.v6i1.914
https://doi.org/10.18533/ijbsr.v6i1.914