Zobrazeno 1 - 10
of 51
pro vyhledávání: '"Thomas J Reynolds"'
Autor:
Joan M. Phillips, Thomas J. Reynolds
Publikováno v:
Journal of Advertising Research. 59:268-280
The use of neuroscience methods in advertising research continues to grow, but it remains controversial. One area of neuroscience that has the potential to advance understanding of consumer decision making is neural-network analysis. The authors draw
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::94448e8cd627d8c604bca803845f5c75
https://doi.org/10.2501/jar-2018-037
https://doi.org/10.2501/jar-2018-037
Autor:
Thomas J. Reynolds
Publikováno v:
Consumer Social Values ISBN: 9781315283739
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d6646fbfa6e48fbb1a64c028f4295941
https://doi.org/10.4324/9781315283739-3
https://doi.org/10.4324/9781315283739-3
Autor:
Thomas J. Reynolds
Publikováno v:
Consumer Social Values ISBN: 9781315283739
Consumer Social Values
Consumer Social Values
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::51c23f63c3c7eaf0b42ca7ff633c8837
https://doi.org/10.4324/9781315283739-9
https://doi.org/10.4324/9781315283739-9
Autor:
Thomas J Reynolds, Paul Baepler
Publikováno v:
Computers and Composition. 34:122-136
This article reports on two studies that examine the effects of introducing a video assignment in two intermediate-level writing courses. By examining how students compose written and video elements in tandem for a portfolio assignment, this essay un
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2c106957994328c6a81a2879c8effbf6
https://doi.org/10.1016/j.compcom.2014.10.002
https://doi.org/10.1016/j.compcom.2014.10.002
Autor:
Thomas J. Reynolds, Kenneth H. Sutrick
Publikováno v:
Multivariate behavioral research. 23(4)
Cognitive Differentiation Analysis (CDA) represents a method to directly measure the correspondence of an individual vector or a composite vector of descriptor ratings to a matrix of pairwise dissimilarity judgments where both sets of judgments are a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dbeb46d15463c3b021568702aad2127e
https://pubmed.ncbi.nlm.nih.gov/26761158
https://pubmed.ncbi.nlm.nih.gov/26761158
Publikováno v:
European Journal of Marketing. 44:310-330
PurposeThe purpose of this study was to demonstrate how the segmentation of voters based on decision‐making processes, using means‐end laddering research innovations and real‐time interactive online interviewing, can aid in the formation of pol
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c066cff6d9feae74c1656375729c12ba
https://doi.org/10.1108/03090561011020444
https://doi.org/10.1108/03090561011020444
Publikováno v:
Journal of Consumer Research. 34:794-806
There are ongoing questions in the literature and in the field about why, in spite of voter dislike, negative advertising continues to get widespread usage in politics. In a field experiment that assessed responses to actual ads shortly before the 20
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::af8d7e54069fe6ea78d6c006e9338c2d
https://doi.org/10.1086/523287
https://doi.org/10.1086/523287
Autor:
Thomas J. Reynolds
Publikováno v:
Journal of Advertising Research. 46:445-461
The goal of customer segmentation, the cornerstone of strategy development, is to identify homogeneous groups of customers that will respond in a consistent way to changes in the marketing mix. Interpretation of traditional quantitative segmentation
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8f33fbc3c8253d58b31a5a595f03f3a
https://doi.org/10.2501/s0021849906060405
https://doi.org/10.2501/s0021849906060405
Autor:
Thomas J. Reynolds
Publikováno v:
Journal of Public Policy & Marketing. 24:75-81
After more than two decades of academic and professional work focusing on the development of psychological theory, research methods, and decision modeling techniques in marketing, the author applies his knowledge to solve what he believes is the sing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::521da2fa0c2e7ddb79547c4167e67765
https://doi.org/10.1509/jppm.24.1.75.63890
https://doi.org/10.1509/jppm.24.1.75.63890
Publikováno v:
Journal of College Reading and Learning. 35:50-66
Three professors explicitly examined how educational dialogue and narrative informed their students' reading and writing experiences. In three introductory courses (composition, sociology, and literature), each taught in a developmental education uni
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c39b58e54685b9695fc409bc53ae15c2
https://doi.org/10.1080/10790195.2004.10850167
https://doi.org/10.1080/10790195.2004.10850167