Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Thomas C. Leach"'
Publikováno v:
The CASE Journal. 9:148-171
This is the seventh article in the Professor Moore series. Throughout the series, Professor Moore has been honing his abilities in the craft of case writing. Bob Moore entered the academic life after a successful, but unsatisfying career in business.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b0d436bddaf7514f65bddb3e31788c86
https://doi.org/10.1108/tcj-09-2012-b007
https://doi.org/10.1108/tcj-09-2012-b007
Publikováno v:
The CASE Journal. 6:152-177
This is the sixth in a series of articles about case research, writing, teaching, and reviewing. In this article, the protagonist, Prof. Moore, consults experienced case reviewers and learns several different approaches to reviewing cases for journal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1c82c96c667773e1ff36fefae6777204
https://doi.org/10.1108/tcj-06-2009-b007
https://doi.org/10.1108/tcj-06-2009-b007
Publikováno v:
The CASE Journal. 5:1-30
The case is a continuation of the series of articles, written in the form of a case, that focus upon various issues relating to case research, writing and teaching with cases. In this article Professor Moore and the other fictitious characters, confr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::134f63778a12d8e1458dc5f02762b4b6
https://doi.org/10.1108/tcj-05-2008-b006
https://doi.org/10.1108/tcj-05-2008-b006
Publikováno v:
Business Strategy Series. 9:249-271
PurposeThe purpose of this paper is to describe and analyze Sabre Yachts, a firm that manufactures specialty sail and power boats.Design/methodology/approachA case research method including field interviews and secondary research was carried out. The
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::948d288b931ea203ee1c6e9258ffc46c
https://doi.org/10.1108/17515630810906765
https://doi.org/10.1108/17515630810906765
Publikováno v:
The CASE Journal. 3:3-24
This is the third in a series of articles about case research, writing, teaching, and reviewing. In this article, the protagonist, Prof. Moore, receives mixed reviews on his case submission and learns how to respond to them in a positive way. The art
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a6fb44e0784f0002b2e0c470c17929ae
https://doi.org/10.1108/tcj-03-2006-b002
https://doi.org/10.1108/tcj-03-2006-b002
Publikováno v:
The CASE Journal. 2:76-102
Derived from field interviews and secondary research, the case describes the dilemma that the Marketing Manager Bentley Collins of Sabre Yachts faces in developing a profitable marketing mix given the firm's current product line, competitors, industr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::662fd4ca7a5c8bba2a3c1ff43c0e4728
https://doi.org/10.1108/tcj-02-2006-b005
https://doi.org/10.1108/tcj-02-2006-b005
Autor:
Thomas C. Leach
Publikováno v:
The CASE Journal. 2:10-17
This article, written in the case format, is an extension of the article entitled “Case Research and Writing: Three Days in the Life of Professor Moore” published in The CASE Journal, Volume 1, Issue 1. It is intended to give the novice case writ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::227fe35d68d382759f037383ffbd6fe9
https://doi.org/10.1108/tcj-02-2005-b002
https://doi.org/10.1108/tcj-02-2005-b002