Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Thomas C. H. Wong"'
Autor:
Abdul Latif Shaikh Mohamed Al-Murisi, Abdul Aziz Abdul Latif, Oliver H. M. Yau, Thomas C. H. Wong
Publikováno v:
Services Marketing Quarterly. 11:111-125
The objectives of the paper are to study how CPA firms in Hong Kong and Malaysia perceive the concepts of advertising and marketing; how they perceive the effects of advertising and marketing of their services on professional ethics; and to compare t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::334cc8db96f28998e2a4d530a2abe87c
https://doi.org/10.1080/15332969.1995.9985163
https://doi.org/10.1080/15332969.1995.9985163
Autor:
Abdul Aziz Abdul Latif, Oliver H. M. Yau, Thomas C. H. Wong, Abdul Latif Shaikh Mohamed Al-Murisi
Publisher Summary This chapter describes the comparison of accountant's perceptions toward marketing and advertising in Hong Kong and Malaysia. The Hong Kong sample was drawn from the Hong Kong Yellow Pages telephone directory that provided a list of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fca0d354c61dc43fdd295409f6b671fe
https://doi.org/10.1016/b978-0-08-042405-7.50061-7
https://doi.org/10.1016/b978-0-08-042405-7.50061-7
