Zobrazeno 1 - 10
of 39
pro vyhledávání: '"Thomas Aichner"'
Autor:
Thomas Aichner
Publikováno v:
Humanities & Social Sciences Communications, Vol 8, Iss 1, Pp 1-4 (2021)
Abstract The question of whether people with disabilities should be hired as employees can be considered from three different perspectives: moral, legal, and economic. From a moral point of view, the question can clearly be answered in the affirmativ
Externí odkaz:
https://doaj.org/article/c970908f584f4f77a7a57a0f628b65a2
Autor:
Thomas Aichner, Abdel Monim Shaltoni
Publikováno v:
International Journal of Industrial Engineering and Management, Vol 10, Iss 2, Pp 131-138 (2019)
This is the first article to study the influence of perceived advertising creativity on behavioural intentions and perceived product quality in mass customization. Through an online survey, 300 Saudi participants evaluated one of three fictitious mia
Externí odkaz:
https://doaj.org/article/74360b89b29541dfb134611db54204f5
Publikováno v:
International Journal of Energetic Materials and Chemical Propulsion.
Publikováno v:
Serving the Customer ISBN: 9783658390716
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::628f46033c01971062d8d83536b7f9c6
https://doi.org/10.1007/978-3-658-39072-3_10
https://doi.org/10.1007/978-3-658-39072-3_10
Autor:
Thomas Aichner, Valentin Santa
Publikováno v:
Serving the Customer ISBN: 9783658390716
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::84b1d85b54938096303ef64adad05598
https://doi.org/10.1007/978-3-658-39072-3_8
https://doi.org/10.1007/978-3-658-39072-3_8
Publikováno v:
Academy of Management Proceedings. 2022
Publikováno v:
International Journal of Operations & Production Management. 40:1661-1683
PurposeThe operational capability of mass customization (MC) allows consumers to obtain products tailored to their idiosyncratic needs. This study aims to provide insights into the potential of this capability for countering a product's liability of
Publikováno v:
Corporate Reputation Review. 24:179-190
Over the past years, the Volkswagen emissions scandal has been part of an enduring discussion in the Western media on corporate responsibility (or lack thereof). With its slogan “Das Auto,” the world’s second-largest automobile producer had suc
Publikováno v:
Journal of Global Marketing. 34:73-89
This article investigates potential negative effects of a product-harm crisis (PHC) involving a product category that benefits from positive country-of-origin (COO) effects. In particular, the auth...
Autor:
Frank Jacob, Thomas Aichner
Publikováno v:
Commodity Marketing ISBN: 9783030906566
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::875744a4910ed67df4d46f337ad19140
https://doi.org/10.1007/978-3-030-90657-3_9
https://doi.org/10.1007/978-3-030-90657-3_9