Výsledky vyhledávání - "Thiard, Amélie"

Framing effects for Co2 emissions metrics in car advertisements

Autor: Cadario, Romain, Parguel, Béatrice, Benoît-Moreau, Florence, Thiard, Amélie

Publikováno v: Public Policy & Marketing Conference
Public Policy & Marketing Conference, Jun 2015, Washington, United States

In this article, we examine the framing effects for CO2 emission metrics (i.e., units of measurement) in car advertisements. Three studies consistently show that consumers pay more attention to foreground (e.g. g in g/km) than background information

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::e4082c6f30086591dcfc9a427efaec1c
https://hal.archives-ouvertes.fr/hal-01414787

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Effet de cadrage pour les échelles d’émission de carbone dans les publicités pour voitures

Autor: Cadario, Romain, Parguel, Béatrice, Benoît-Moreau, Florence, Thiard, Amélie

Publikováno v: AFM Congress
AFM Congress, May 2015, Marrakech, Maroc

National audience; In this article, we examine the framing effects for CO2 emission metrics (i.e., units of measurement) in car advertisements. Three studies consistently show that consumers pay more attention to foreground (e.g. g in g/km) than back

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::97c371e0304b329f58f9ea9cc91c9615
https://hal.archives-ouvertes.fr/hal-01414768

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Conference

Framing Effects for CO2 Emissions Metrics in Car Advertisements.

Autor: Cadario, Romain, Parguel, Béatrice, Benoit-Moreau, Florence, Thiard, Amélie

Publikováno v: AMA Marketing & Public Policy Academic Conference Proceedings; 2015, Vol. 25, p66-67, 2p

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