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pro vyhledávání: '"Thi Hoai Anh Dang"'
The influence of electronic word of mouth and perceived value on green purchase intention in Vietnam
Autor:
Xuan Hung Nguyen, Thi Tinh Nguyen, Thi Hoai Anh Dang, Thanh Dat Ngo, Thi Men Nguyen, Thi Kim Anh Vu
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
AbstractThis study aims to analyze and evaluate the influence of electronic word of mouth (eWOM) and perceived value on green purchase intention in Vietnam, with the belief that it plays an intermediary role. The article uses the linear structural mo
Externí odkaz:
https://doaj.org/article/9d7f680a76b8417e9eb3c130f075868b
