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pro vyhledávání: '"Thi Hieu Hanh Truong"'
Autor:
Thi Hieu Hanh Truong
Publikováno v:
Journal of Asian Business and Economic Studies, Vol 28, Iss 2, Pp 143-159 (2021)
Purpose – The purpose of this paper is to look into the mechanism in which customers involve themselves in omni-channel retail setting and use its advantages. Design/methodology/approach – Via an empirical analysis through surveying customers, th
Externí odkaz:
https://doaj.org/article/a7f7eb306476408ca90bf72b97bd978a
Autor:
Thi Hieu Hanh Truong
Publikováno v:
Journal of Asian Business and Economic Studies. 28:143-159
PurposeThe purpose of this paper is to look into the mechanism in which customers involve themselves in omni-channel retail setting and use its advantages.Design/methodology/approachVia an empirical analysis through surveying customers, this paper as
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dfecb0581bf3bb405b55622aa73ce45a
https://doi.org/10.1108/jabes-05-2020-0053
https://doi.org/10.1108/jabes-05-2020-0053