Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Thevaranjan, Alex P."'
Autor:
Banerjee, Sumitro1 sumitro.banerjee@grenoble-em.com, Thevaranjan, Alex P.2 athevara@syr.edu
Publikováno v:
Quantitative Marketing & Economics. Mar2019, Vol. 17 Issue 1, p81-104. 24p.
We show that prices and incentives recommended by the salesforce literature when targeting a profitable segment can attract unprofitable customers, particularly when salespeople have high productivity and low risk (i.e., risk aversion times uncertain
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1687::3f984638d228892856b4445265699c7a
https://hdl.handle.net/10419/96588
https://hdl.handle.net/10419/96588
Autor:
Fernando, Guy D., Thevaranjan, Alex
Publikováno v:
Journal of Centrum Cathedra; July 2017, Vol. 10 Issue: 1 p49-62, 14p
Autor:
Srinivasan, Dhinu, Thevaranjan, Alex
Publikováno v:
International Journal of Accounting, Auditing and Performance Evaluation; 2016, Vol. 12 Issue: 2 p103-130, 28p
Autor:
Banker, Rajiv D., Thevaranjan, Alex
Publikováno v:
Managerial Finance; May 1997, Vol. 23 Issue: 5 p56-70, 15p