Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Theresa B. Clarke"'
Publikováno v:
Journal of Business-to-Business Marketing. 30:167-185
Publikováno v:
International Marketing Review. 39:889-911
PurposeThis study utilizes social communication theory as the framework to examine the influence of personality on young word-of-mouth (WoM) and electronic word-of-mouth (eWoM) audiences across the US, France and Germany and explores relationships be
Publikováno v:
Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries ISBN: 9781668471234
An exploratory quasi-experiment of college-level students was used to examine the difference in a variety of course indicators among instructors when they did not use Twitter as a supplement to their courses, when they moderately used Twitter, and wh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::58fbea0db38363b5312822d808d8ef82
https://doi.org/10.4018/978-1-6684-7123-4.ch087
https://doi.org/10.4018/978-1-6684-7123-4.ch087
Publikováno v:
Journal of Marketing Education. 43:9-24
A substantial body of empirical research outside of the marketing education literature indicates that students adopt surface, deep, or strategic learning approaches based on their learning environment, among other factors. Using the Revised Approache
Publikováno v:
Journal of Foodservice Business Research. 23:442-470
This study extends literature about celebrity chef influence and millennial food habits. It explored the impact of chefs’ engagement in Corporate Social Responsibility (CSR) efforts. Data was colle...
Publikováno v:
Journal of Promotion Management. 26:163-185
This research presents a brief overview of Integrated Marketing Communications (IMC) research, including advertising effectiveness, and a discussion of the advertising competition landscape...
Publikováno v:
Marketing Education Review. 28:136-147
Instructors may find it difficult to stay abreast of the rapidly changing nature of search engine marketing (SEM) and to incorporate hands-on, practical classroom experiences. One solution is Googl...
Autor:
Theresa B. Clarke, Bernard J. Jansen
Publikováno v:
Journal of Research in Interactive Marketing. 11:142-159
Purpose This research is based on the premise that current metrics for search engine advertising (SEA) are misleading and do not sufficiently allow managers to evaluate traffic and conversions simultaneously. This study aimed to conceptually develop
Publikováno v:
Journal of Business Research. 69:2739-2746
This research explores the extent to which social media empowers consumers’ CSR activism. Analysis of in-depth interviews with consumers reveals that they experience both high and low empowerment from a behavioral, affective, and cognitive perspect
Publikováno v:
Journal of Brand Management. 21:516-531
This article presents a proposed model introducing consumer brand empowerment and discussing its antecedents and outcomes. Consumer brand empowerment reflects the perceived empowerment resulting from the consumer’s influence over the brand-related