Zobrazeno 1 - 10
of 48
pro vyhledávání: '"Thelma Valéria Rocha"'
Autor:
Thelma Valéria Rocha, Vanessa P. G. Bretas, Márcio Fonseca, Cássia Aparecida Pizani, Angela Satiko Yojo
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 17, Iss 2 (2022)
Objective: The objective of the article is to analyse the effects of the Covid-19 pandemic on the Brazilian franchise sector and to identify the main strategies adopted by companies to mitigate the negative impacts of the crisis. Method: The empiric
Externí odkaz:
https://doaj.org/article/02f7c4e9a51640a28f81f2f1627e3ae9
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 14, Iss 1, Pp 01-13 (2019)
This paper investigates the factors that explain the low internationalization rate of Brazilian franchise chains. We seek to identify whether the company's resources, such as monitoring experience, geographic dispersion in the domestic market and rep
Externí odkaz:
https://doaj.org/article/137e64ac9a4442609974b8d247e8e39c
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 16, Iss 2 (2021)
Objective: Although the sharing economy is a global phenomenon, being a path to create international brands with a worldwide customer reach, the relationship between virtual brands and users’ in this new sector remains underexplored, leading us to
Externí odkaz:
https://doaj.org/article/3414c2901a2241faae4fc586aeb47a5e
Publikováno v:
RAUSP: Revista de Administração da Universidade de São Paulo, Vol 49, Iss 1, Pp 141-157 (2014)
Neste artigo, investiga-se a dinâmica do processo decisório conduzido por grupos de trabalho ao longo do tempo em ambientes com diferentes latitudes de ação (graus de liberdade para a atuação dos gestores distintos). O objetivo é verificar a i
Externí odkaz:
https://doaj.org/article/246cbcebb4a041b8b5ebe7703c147a76
Publikováno v:
REGE Revista de Gestão, Vol 20, Iss 4, Pp 517-535 (2013)
Este trabalho tem como objetivo examinar os modelos comportamentais de cálculo do valor da marca, e apresentar uma proposta de cálculo que permita a apuração desse valor por consumidor. O modelo proposto foi testado por meio de uma pesquisa de ca
Externí odkaz:
https://doaj.org/article/8d9cf2b56ec04823a2c6565936fd94b9
Publikováno v:
Revista Produção Online, Vol 13, Iss 2, Pp 450-478 (2013)
This study analyses the effect of cultural events in brand image and customers’ loyalty in the mobile industry. The main relevance is to discuss the effectiveness’ of cultural events, those demanding high investments’ for the companies which ha
Externí odkaz:
https://doaj.org/article/25dfc3239ccd41c1809b3972595f2060
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 6, Iss 1, Pp 63-83 (2012)
Este artigo analisa o dilema da adaptação versus padronização em marketing internacional em subsidiárias de empresas multinacionais. Isto evidencia a importância da Estratégia de Marketing Global (EMS) para o processo de inovação das firmas
Externí odkaz:
https://doaj.org/article/e073c62b110542f7bc1a940ea719843a
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 6, Iss 1, Pp 63-83 (2011)
This study analyzes the adaptation versus standardization dilemma in International Marketing in subsidiaries of multinationals corporations. It highlights the importance of GMS – global marketing strategies – in the ability to innovate in subsidi
Externí odkaz:
https://doaj.org/article/6412b4fe824d443d900c4e5fe1ef5d1f
Autor:
Thelma Valéria Rocha, Alexandre Degani Cantoni, Maria Lucia Righetti, Renata Fernandes Galhanone
Publikováno v:
Revista Brasileira de Marketing. 18:19-53
Objective: This study investigates the antecedents of three Brazilian franchisors’ internationalization processes in relation to their international marketing strategies. The literature review discusses the theme focusing on adaptation versus stand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::df9d722e3275cf933bf7f18093072ee0
https://doi.org/10.5585/remark.v18i2.3667
https://doi.org/10.5585/remark.v18i2.3667
Autor:
Roberta De Cicco, Thelma Valéria Rocha, Renata Fernandes Galhanone, Susana Costa e Silva, Luiza Tari Manzini Ferreira Mattos
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Previous research has found evidence that, due to the lack of sensory experience, shoppers are reluctant to purchase a garment online. Despite the importance of identifying possible compensatory cues for touch information, a lack of attention to this
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4556e3cda6982e127e69af3d88b1e042
