Výsledky vyhledávání - "Thelma L. Snuggs"

Portrayal of Blacks in Advertising: A Critical Review of the Literature

Autor: Thelma L. Snuggs, William J. Qualls

Publikováno v: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319173917

As the largest minority group in the United states, black Americans with an annual purchasing power of over two billion dollars, are an attractive marketing segment (Joseph, 1986). The challenges confronting advertisers today revolve around two issue

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::fb10f29f74aa61e6a92e8eb43778a434
https://doi.org/10.1007/978-3-319-17392-4_22

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Race, homophily, and purchase intentions and the Black consumer

Autor: Eithel M. Simpson, Tim Christiansen, Kelli E. Simples, Thelma L. Snuggs

Publikováno v: Psychology and Marketing. 17:877-889

Black consumers are an important market for advertisers to reach. However, designing effective communication strategies is difficult. This study examines the moderation effect of ethnic identification (strength of identity with other blacks) on the t

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0cfea058892dce9dbf98eaa0c4417e44
https://doi.org/10.1002/1520-6793(200010)17:10<877::aid-mar3>3.0.co

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