Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Thelma L. Snuggs"'
Autor:
Thelma L. Snuggs, William J. Qualls
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319173917
As the largest minority group in the United states, black Americans with an annual purchasing power of over two billion dollars, are an attractive marketing segment (Joseph, 1986). The challenges confronting advertisers today revolve around two issue
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fb10f29f74aa61e6a92e8eb43778a434
https://doi.org/10.1007/978-3-319-17392-4_22
https://doi.org/10.1007/978-3-319-17392-4_22
Publikováno v:
Psychology and Marketing. 17:877-889
Black consumers are an important market for advertisers to reach. However, designing effective communication strategies is difficult. This study examines the moderation effect of ethnic identification (strength of identity with other blacks) on the t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0cfea058892dce9dbf98eaa0c4417e44
https://doi.org/10.1002/1520-6793(200010)17:10<877::aid-mar3>3.0.co
https://doi.org/10.1002/1520-6793(200010)17:10<877::aid-mar3>3.0.co
Publikováno v:
Minority Marketing: Issues & Prospects; 2015, pi-xv, 15p
Publikováno v:
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference; 2015, p622-626, 5p
Publikováno v:
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference; 2015, pi-xxx, 30p
Autor:
Jon M. Hawes, John Thanopoulos
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer
Autor:
Robert L. King
This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority market