Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Theeralak Satjawathee"'
Publikováno v:
Behavioral Sciences, Vol 13, Iss 4, p 307 (2023)
Extant research has confirmed the importance of consumer innovativeness toward innovation adoption, but relatively little is known about the relationship between fitness use innovativeness, post-adoption behavior and the moderating role of fitness co
Externí odkaz:
https://doaj.org/article/1ab096b595c8401c853d58a9ec115369
Publikováno v:
Sustainability; Volume 15; Issue 1; Pages: 586
Marketing researchers agree that use innovativeness leads to variety-seeking behavior in service usage in service contexts. As fitness consumers are high-frequency users, user behavior can be enriched by exploring the moderating effect of self-effica
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::90fecf6f713688c28044e043f1a48711