Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Theera Tianrungpaisal"'
Publikováno v:
Proceedings of the 2019 5th International Conference on E-Business and Applications.
This study explored the characteristics of brand personality, effective image, cognitive image, and intention to recommend toward a brand loyalty in a selected coffee shop in Ho Chi Minh City in Vietnam. The study uses both qualitative through in-dep
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d6b5a001c8b0c09896f9c00d95409a3d
https://doi.org/10.1145/3317614.3317635
https://doi.org/10.1145/3317614.3317635
Autor:
Theera Tianrungpaisal, 成智遠
96
These studies have corporate types of endorser and types of product in order to study the consumer’s response toward the advertisement. This study attempts to address the gap in pervious researches as well as to examine the consumer’s res
These studies have corporate types of endorser and types of product in order to study the consumer’s response toward the advertisement. This study attempts to address the gap in pervious researches as well as to examine the consumer’s res
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/96458506220768594192
Publikováno v:
ACM International Conference Proceeding Series; 2/25/2019, p60-64, 5p