Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Tharindu Senarathna"'
Autor:
Tharindu Senarathna, Dinuka Wijetunga
Publikováno v:
South Asian Journal of Marketing, Vol 5, Iss 1, Pp 1-14 (2024)
Purpose – This study aimed to test some dynamics related to YouTube advertising clutter and viewers' attitudes towards YouTube channels operated by traditional television (TV) companies (These YouTube channels tend to have a greater ad clutter sinc
Externí odkaz:
https://doaj.org/article/2ba950131c964166a49da6fe8f1abce3
Publikováno v:
South Asian Journal of Marketing, 2023, Vol. 5, Issue 1, pp. 1-14.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/SAJM-04-2023-0025