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pro vyhledávání: '"Thao Nguyen Diep Le"'
Autor:
Tien Dung Luu, Khanh Huyen Nguyen Mai, Cuong Chi Huynh, Ngoc Huong Thi Phan, Nga Thanh Le, Thao Nguyen Diep Le
Publikováno v:
International Journal of Emerging Markets.
PurposeThis study aims to reveal the impact mechanism of franchisor-owned resources, franchise relationship quality and franchisee's dynamic capabilities on franchisee performance, with the moderating role of cultural sensitivity.Design/methodology/a