Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Thangaraja Arumugam"'
Autor:
L. Durgha Devi, Thangaraja Arumugam
Publikováno v:
Frontiers in Communication, Vol 9 (2024)
This paper discusses the influence mechanism of prosocial behavior through anthropomorphized brand messaging in cause related marketing among young adults, based on heuristic systematic model, the study assesses how different modes of information pro
Externí odkaz:
https://doaj.org/article/0576777c9b2449d594958eaf29745dc0
Autor:
Thangaraja Arumugam, Nitin Kundlik Kamble, Venkataramana Guntreddi, N. Vishnu Sakravarthy, S. Shanthi, Sivakumar Ponnusamy
Publikováno v:
Measurement: Sensors, Vol 34, Iss , Pp 101272- (2024)
The term Digital Twin (DT) is defined as the virtual demonstration of an object that is represented through real-time datasets. DT is done through artificial intelligence to enhance decision-making techniques. DT includes the process of simulation, a
Externí odkaz:
https://doaj.org/article/1c4f914dd53943afb90f5fea60d76dfd
Publikováno v:
Frontiers in Psychology, Vol 14 (2023)
IntroductionTechnology in education, including language learning, is on the rise. Digital competency is essential for teachers to effectively integrate technology and enhance language teaching. It enables access to authentic materials, interactive ex
Externí odkaz:
https://doaj.org/article/2f0f745cfa924b3286fcba4b13df8da5
Publikováno v:
The American Journal of Economics and Sociology. 81:173-185
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f8382171cd96720b0bca0f9debe988c
https://doi.org/10.1111/ajes.12450
https://doi.org/10.1111/ajes.12450
Autor:
Thangaraja Arumugam, B. Latha Lavanya, Vignesh Karthik, Kalyani Velusamy, Uday Kiran Kommuri, Divakar Panneerselvam
Publikováno v:
The American Journal of Economics and Sociology. 81:207-223
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f45c14bad6df9f5d940b103cb91d9426
https://doi.org/10.1111/ajes.12452
https://doi.org/10.1111/ajes.12452
Publikováno v:
The Electronic Library. 40:18-37
Purpose This study aims to evaluate the role of personality in digital library systems (DLS) adoption intention among Generation Z (Gen-Z) students. The study uses the unified theory of acceptance and use of technology-2 and the five-factor model to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::afe93cbd8b80b1b8f492cf1a04a0777b
https://doi.org/10.1108/el-04-2021-0082
https://doi.org/10.1108/el-04-2021-0082
Publikováno v:
Journal of Public Affairs. 23
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::519bcdf35dcc0bdb23e5aaeb714c0bd1
https://doi.org/10.1002/pa.2842
https://doi.org/10.1002/pa.2842
Autor:
Dhanabalan Thangam, Thangaraja Arumugam, Uday K. kommuri, Kalyani Velusamy, Mathiraj Subramanian, Sathis Kumar Ganesan, M. Suryakumar
COVID-19 has collapsed all the sectors in the world and created new strategies for business houses; as a result, all the industries have transformed their operating model from traditional to working from home, and it has paved the way to the ‘new n
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e98c301d6d139a36c18fd30e66094c81
https://doi.org/10.4018/978-1-7998-9164-2.ch002
https://doi.org/10.4018/978-1-7998-9164-2.ch002
Publikováno v:
International Journal of Management and Enterprise Development. 22:139
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::24c541e1fe26283491f0d7c36a5e220d
https://doi.org/10.1504/ijmed.2023.130153
https://doi.org/10.1504/ijmed.2023.130153
Social networking sites are the hub for social interaction about the brands and product performances among consumers who actively participate in the online shopping. The consumers are becoming more conscious about their shopping especially when it co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4a53cbc8f80bc1f34b410b6519219fcc