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Marketing of service product requires a slightly different strategy owing to the idiosyncratic nature of service items. The present study explores the customer oriented marketing strategy of LIC International in the Kingdom of Bahrain. The approach o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::20db876a155b6584bebf52bef0b81834
https://mpra.ub.uni-muenchen.de/33388/1/MPRA_paper_33388.pdf
https://mpra.ub.uni-muenchen.de/33388/1/MPRA_paper_33388.pdf
