Výsledky vyhledávání - "Thamaraiselvan Natarajan"

How integrated store-service quality promotes omnichannel shoppers’ word-of-mouth behaviors: the moderating role of perceived relationship investment and the shopper’s perceived value

Autor: Thamaraiselvan Natarajan, Deepak Ramanan Veera Raghavan

Publikováno v: The TQM Journal.

PurposeThe post-purchase behavioral responses of omnichannel shoppers, who mainly rely on physical stores (acknowledged as a crucial channel in providing a seamless shopping experience and fulfilling the dynamic needs of the shoppers), are still unde

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a530a6975716bc222997464377a731ec
https://doi.org/10.1108/tqm-12-2022-0364

Zobrazit plný text záznamu

How does channel integration quality promote omnichannel customer citizenship behavior? The moderating role of the number of channels used and gender

Autor: Thamaraiselvan Natarajan, Deepak Ramanan Veera Raghavan, Jegan Jayapal

Publikováno v: Kybernetes.

PurposeBuilding on stimulus organism response theory, the current study examines the influence of channel integration quality dimensions (channel service configuration and integrated interactions) on the omnichannel retail store's shoppers' satisfact

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d7a1696e66e84cd5bca2325b17a26e44
https://doi.org/10.1108/k-11-2022-1594

Zobrazit plný text záznamu

Does integrated store service quality stimulate omnichannel shoppers' augmenting, co-developing, influencing and mobilizing behaviors? Moderating role of perceived relationship investment

Autor: Thamaraiselvan Natarajan, Deepak Ramanan V

Publikováno v: Kybernetes.

PurposeBuilding on Stimulus Organism Response theory, the current study examines the influence of Integrated store service quality (ISSQ) on the omnichannel customer experience dimensions (Cognitive, Affective and Relational), subsequently leading to

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::14de0a2c4479836ff85108525673f396
https://doi.org/10.1108/k-12-2022-1717

Zobrazit plný text záznamu

Does pickup service quality explain buy online pickup in-store service user's citizenship behavior? Moderating role of product categories and gender

Autor: Thamaraiselvan Natarajan, Deepak V. Ramanan, Jegan Jayapal

Publikováno v: The TQM Journal.

PurposeBuilding on stimulus organism response theory, the current study examines the influence of pickup service quality of buy online, pickup in-store (BOPIS) service on the BOPIS users' satisfaction, trust and commitment, subsequently leading to cu

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::204613eec85b8bfaaad6fed580470636
https://doi.org/10.1108/tqm-10-2022-0297

Zobrazit plný text záznamu

Brand Placements: An Exemplary Integration in Reality Shows

Autor: Jegan Jayapal, Nakul Gangadharan, Thamaraiselvan Natarajan, Sinthubairavi Jegan

Publikováno v: Quarterly Review of Film and Video. 40:112-137

Brand incorporation has started in the US as early as 1916 (Zimand-Sheiner and Lahav 2019) and been termed Brand placement (BP), which has also been referred to as product placement and embedded ma...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::56f1ea669c6320b21b707526fd835d56
https://doi.org/10.1080/10509208.2021.1985367

Zobrazit plný text záznamu

COVID-19 pandemic and the consumption behaviour of branded functional beverages in india: a conceptual framework

Autor: Thamaraiselvan Natarajan, G. R. Jayadevan

Publikováno v: Nutrition & Food Science. 52:423-444

Purpose This conceptual paper aims to study the Corona Virus Disease-19 (COVID-19) pandemic’s impact on branded functional beverages consumption in India. There is a sincere effort to critically review the role of some vital determinants of consume

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a22234ff18c6b7e965a62a92dda9d7de
https://doi.org/10.1108/nfs-06-2021-0177

Zobrazit plný text záznamu

Subjective norms as a moderator in the consumption behaviour of branded functional beverages post-COVID-19 pandemic: a pragmatic view

Autor: Thamaraiselvan Natarajan, Jayadevan Geetha Raveendran Nair, Jegan Jayapal

Publikováno v: Asia-Pacific Journal of Business Administration.

PurposeThis study aims to experimentally investigate branded functional beverage (BFB) consumption behaviour post-COVID-19 through the lens of a conceptual framework built on three renowned behaviour modification models and to critically evaluate how

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4e08cae7fb1af8a96752193c6aee21b1
https://doi.org/10.1108/apjba-03-2022-0130

Zobrazit plný text záznamu

Akademický článek

Assessment of supply chain risk: scale development and validation

Autor: Punniyamoorthy, Murugesan, Thamaraiselvan, Natarajan, Manikandan, Lakshminarayanan

Publikováno v: Benchmarking: An International Journal, 2013, Vol. 20, Issue 1, pp. 79-105.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/14635771311299506

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání