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pro vyhledávání: '"Tewodros, Adam"'
Autor:
Kedmark, Robin, Tewodros, Adam
This study examines students in Sweden between the ages of 20-30 and examines their purchasing behaviour regarding choice of laptops. This paper will study the effects of brand loyalty and reference group and how it affects the consumers choice of br
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-21826
Autor:
Kedmark, Robin, Tewodros, Adam
This study examines students in Sweden between the ages of 20-30 and examines their purchasing behaviour regarding choice of laptops. This paper will study the effects of brand loyalty and reference group and how it affects the consumers choice of br
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1481::f7fff585d835bd15c16d3d7c36cd1ca7
http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-21826
http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-21826