Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Tetyana Kosyakova"'
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::704a4b9c345709df979856a7089ecb2d
https://doi.org/10.2139/ssrn.4331470
https://doi.org/10.2139/ssrn.4331470
Publikováno v:
Marketing Science. 39:427-447
We measure heterogeneous substitutive and complementary relationships between items in a menu sampling from the exact posterior of our model and showcase implications for optimal pricing.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::79c5b1a26a26586f3d96e4824ea4dcd4
https://doi.org/10.1287/mksc.2019.1191
https://doi.org/10.1287/mksc.2019.1191
Autor:
Thomas Otter, Tetyana Kosyakova
Publikováno v:
Quantitative Marketing and Marketing Management ISBN: 9783834930606
Hierarchical models have become a workhorse tool in applied marketing research, particularly in the context of conjoint choice experiments. The industry has been pushing for ever more complex studies and 50+ random effects in a study are very common
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c388d56dca054f2fc32be504ba7117d7
https://doi.org/10.1007/978-3-8349-3722-3_8
https://doi.org/10.1007/978-3-8349-3722-3_8
