Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Tetiana Koropatnitska"'
Autor:
Martina Kienberger, Alicia García-Holgado, Karen Schramm, Anne Raveling, Detmar Meurers, Bohdana Labinska, Tetiana Koropatnitska, Roberto Therón
Publikováno v:
Proceedings TEEM 2022: Tenth International Conference on Technological Ecosystems for Enhancing Multiculturality ISBN: 9789819909414
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5b2e0174b70dfe50a5d879c22aa7d672
https://doi.org/10.1007/978-981-99-0942-1_115
https://doi.org/10.1007/978-981-99-0942-1_115
Publikováno v:
Germanic Philology Journal of Yuriy Fedkovych Chernivtsi National University. :54-61
Nowadays tourism industry is one of the areas that facilitate the economic and cultural growth of the country. Tourism does not only open borders, acquaint with the cultural heritage, and expand “intellectual capacity”, it is a sphere where vario
Publikováno v:
Germanic Philology Journal of Yuriy Fedkovych Chernivtsi National University. :114-123
The present research focuses on analysis of the tourism advertising discourse as an independent institutional type of discourse. The correlation of visual and textual means in tourism advertising discourse appeals to recipient’s positive emotions t