Zobrazeno 1 - 10
of 55
pro vyhledávání: '"Testa, Pierpaolo"'
Publikováno v:
Journal of Service Management, 2022, Vol. 33, Issue 3, pp. 417-427.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JOSM-02-2022-0048
Autor:
Testa, Pierpaolo1 (AUTHOR), Cova, Bernard2 (AUTHOR) bernard.cova@kedgebs.com, Cantone, Luigi1 (AUTHOR)
Publikováno v:
Journal of Marketing Management. Dec2017, Vol. 33 Issue 17/18, p1490-1521. 32p. 5 Charts.
Decision-making on outsourcing new product development (especially innovation projects), such as engaging and managing the supply chain, is far from easy. It may involve addressing strategic and operational risks that might cause longer development t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3730::a0b533fe7894f9955742749e1c741219
https://hdl.handle.net/11588/910187
https://hdl.handle.net/11588/910187
Autor:
Marrone, Teresa, Testa, Pierpaolo
Publikováno v:
The Human Side of Service Engineering.
The world we live in today is pervaded by digital, the net is increasingly present and mixes the dimensions of the physical and the virtual, changing the way we understand, decide and evaluate things and also the way we do business. Artificial intell
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4e2ed534bef07e5fd21c583328ef02e7
https://doi.org/10.54941/ahfe1002562
https://doi.org/10.54941/ahfe1002562
Autor:
CANTONE, LUIGI1 lcantone@unina.it, TESTA, PIERPAOLO1 p.testa@unina.it, HOLLENSEN, SVEND2 svend@sam.sdu.dk, CANTONE, GIUSEPPE FABIO1 giuseppefabio.cantone@unina.it
Publikováno v:
International Journal of Innovation Management. Jan2019, Vol. 23 Issue 1, pN.PAG-N.PAG. 45p.
Il presente lavoro persegue i seguenti obiettivi: 1. fornire una panoramica dei diversi contributi scientifici in letteratura che hanno ad oggetto la strategia di pricing nel grocery retailing. Tale panoramica consente di identificare i fattori del c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3730::0b0bfefffed9f95044a6a7b9c40595c7
http://hdl.handle.net/11588/776777
http://hdl.handle.net/11588/776777
Akademický článek
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Publikováno v:
Italian Journal of Marketing; June 2022, Vol. 2022 Issue: 2 p135-172, 38p
Iconic brands form a core phenomenon to the development of cultural branding (Holt, 2016),that is a marketing approach which emphasizes the ideological role of brands going beyond the market limits to have influence on society.When brand become icons
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3730::58d7774cb618dca77032434a51b63ff7
http://hdl.handle.net/11588/671297
http://hdl.handle.net/11588/671297