Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Tessa Garcia‐Collart"'
Autor:
Abigail B. Schneider, Sunaina Chugani, Tavleen Kaur, Jason Stornelli, Michael G. Luchs, Marat Bakpayev, Tessa Garcia‐Collart, Bridget Leonard, Lydia Ottlewski, Laura Pricer
Publikováno v:
Journal of Consumer Affairs. 56:1127-1147
Publikováno v:
Marketing Letters. 33:381-397
Publikováno v:
Journal of Advertising. 49:98-108
Health appeals to promote wellness and healthful choices can be framed individually or socially (benefit to self/others). Across three studies, the authors identify the influence of self-construal ...