Zobrazeno 1 - 10
of 277
pro vyhledávání: '"Terri L Rittenburg"'
Publikováno v:
International Journal of Market Research. 65:320-339
The lived experiences of marginalised consumers are relatively absent in the marketing canon. In this article, we propose layering a trauma-informed approach onto the qualitative research methodologies of depth-interviewing and collaging to enhance t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7fdbc6f9715da2b29c32e4ee44f35930
https://doi.org/10.1177/14707853221139576
https://doi.org/10.1177/14707853221139576
Autor:
Terri L. Rittenburg, Edna G. Ndichu
Publikováno v:
Journal of Business Research. 132:340-353
Stigma influences consumption decisions and experiences, and consumer research has given significant attention to stigmatized identities and the resulting differential treatment in the marketplace for consumers who bear the stigmatized identities. Ho
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1a76bbf85dd1dc8be821ec774d86b4a6
https://doi.org/10.1016/j.jbusres.2021.03.057
https://doi.org/10.1016/j.jbusres.2021.03.057
Publikováno v:
Journal of Macromarketing. 38:73-90
Baker, Gentry, and Rittenburg’s (2005) model of consumer vulnerability outlines the personal, social, and structural characteristics that frame consumers’ experiences of vulnerability in the marketplace. Later applications and enhancements have e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4c75c9ae106b399ce637099651a1fe2b
https://doi.org/10.1177/0276146717723963
https://doi.org/10.1177/0276146717723963
Publikováno v:
Journal of Business Ethics. 151:693-705
Sarbanes–Oxley Section 406 requires a code of ethics for top financial and accounting officers in public companies. The objective of this research is to discover the impact of a financial code of ethics on firm behavior. We performed a longitudinal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::82a446dd3934b7054b50cc8ccbfb3ea8
https://doi.org/10.1007/s10551-016-3267-7
https://doi.org/10.1007/s10551-016-3267-7
Purpose: This paper examines a promotional exhibit for the Broadway musical Wicked, entitled “The World of Wicked,” to better understand the ways in which art marketers continue to hail new and existing consumers. Eco’s concept of hyperreality
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::02eb6dcc70a1c63d45978e613d8617a9
https://doi.org/10.1108/s0885-211120180000019001
https://doi.org/10.1108/s0885-211120180000019001
Publikováno v:
The Road to Wicked ISBN: 9783319931050
This chapter introduces the annual broadcast of MGM’s Wizard of Oz in the context of Cold War America, the rise of television culture, and corporate program sponsorship. We then examine how the ritualized viewing of The Wizard of Oz both shaped the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0a5772d9c1c018b0eba315261e83462e
https://doi.org/10.1007/978-3-319-93106-7_4
https://doi.org/10.1007/978-3-319-93106-7_4
Publikováno v:
The Road to Wicked ISBN: 9783319931050
This chapter analyzes depth interviews with theater professionals, or TPs—those who make their living in the professions directly related to theatrical production. We asked them to consider why Wicked was still so successful fifteen years after its
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6db8a5d8381e49d3ff98460c135573fd
https://doi.org/10.1007/978-3-319-93106-7_8
https://doi.org/10.1007/978-3-319-93106-7_8
Publikováno v:
The Road to Wicked ISBN: 9783319931050
This chapter discusses several Oz productions—including “The Land of Oz,” from Shirley Temple’s Story Book Hour, and Journey Back to Oz, starring Liza Minnelli—that sought to capitalize on The Wizard of Oz once the Oz books started to come
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d4f7caedbb1f8ac5d91a46cc87965a27
https://doi.org/10.1007/978-3-319-93106-7_5
https://doi.org/10.1007/978-3-319-93106-7_5
Publikováno v:
The Road to Wicked ISBN: 9783319931050
This chapter discusses the experiential marketing techniques that have helped to sustain Wicked for so many years. We analyze six key data points: New York’s “Behind the Emerald Curtain Tour,” the traveling mall-show “The World of Wicked,”
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::010aea46cc06ed5383026757abe2215b
https://doi.org/10.1007/978-3-319-93106-7_9
https://doi.org/10.1007/978-3-319-93106-7_9
Publikováno v:
The Road to Wicked ISBN: 9783319931050
Beginning with the remarkable success of the musical Wicked, this chapter poses our central question: How has Oz managed to sustain itself for over a century? The chapter then provides an overview of the multi-disciplinary framework through which we
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cedd8483f2302ac348da3b6f98e675fe
https://doi.org/10.1007/978-3-319-93106-7_1
https://doi.org/10.1007/978-3-319-93106-7_1