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Autor:
Terres, Mellina da Silva, Basso, Kenny
Publikováno v:
International Journal of Pharmaceutical and Healthcare Marketing, 2018, Vol. 12, Issue 2, pp. 94-112.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJPHM-03-2017-0010
Publikováno v:
In REGE - Revista de Gestão April-June 2015 22(2):257-273
Publikováno v:
ReMark-Revista Brasileira de Marketing; v. 21, n. 4 (2022): (jul./set.); 1026-1074
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
Objective: The research seeks to analyze how the characteristics of online reviews have an influence on building patient trust in the physician being reviewed.Method: Two factorial experiments were performed using Yelp website reviews with the number
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3056::2b6a22bac7aebfaf59749c16754498de
https://periodicos.uninove.br/remark/article/view/21163
https://periodicos.uninove.br/remark/article/view/21163
Autor:
Terres, Mellina da Silva1 (AUTHOR) mellinaterres@gmail.com, Herter, Márcia Maurer2 (AUTHOR), Costa Pinto, Diego3 (AUTHOR), Mazzon, José A.4 (AUTHOR)
Publikováno v:
Journal of Consumer Behaviour. May/Jun2020, Vol. 19 Issue 3, p277-290. 14p.
Autor:
Costa, Diovane Ghignatti da, Moura, Gisela Maria Schebella Souto de, Canever, Bruna Pedroso, Weimer, Luiz Eduardo, Kassick, Francys, Costa, Francis Ghignatti da, Souza, Andrieli Daiane Zdanski de, Terres, Mellina da Silva
Publikováno v:
Research, Society and Development; Vol. 11 No. 1; e32911124899
Research, Society and Development; Vol. 11 Núm. 1; e32911124899
Research, Society and Development; v. 11 n. 1; e32911124899
Research, Society and Development
Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
Research, Society and Development; Vol. 11 Núm. 1; e32911124899
Research, Society and Development; v. 11 n. 1; e32911124899
Research, Society and Development
Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
Objective: To identify initiatives that demonstrate the co-production of patient-centered care during hospitalization. Method: Qualitative, exploratory-descriptive study, with triangulation of multiple data sources: document analysis, observation of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3056::4daa9510ef1b2b7f600349dff4d3be65
https://rsdjournal.org/index.php/rsd/article/view/24899
https://rsdjournal.org/index.php/rsd/article/view/24899
Publikováno v:
In REGE - Revista de Gestão July-September 2011 18(3):427-449
Autor:
Terres, Mellina da Silva, Rohden, Simoni F., Vedolin, Letícia, Machado, Bárbara Foiato Hein, Magnus, Karen, Altmann, Agnes, Schiavon, Dieine Estela Bernieri
Publikováno v:
ReMark-Revista Brasileira de Marketing; v. 19, n. 3 (2020): (jul./set.); 611-641
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
Objetivo: Uma das estratégias adotadas por diversos países (i.e., China, Estados Unidos e Brasil) para contenção da pandemia de Covid-19 consiste na recomendação de distanciamento social para a população. Esse tipo de situação pode gerar em
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3056::0e0b0fdb01803d60f89bc1d30d40c653
https://periodicos.uninove.br/remark/article/view/17103
https://periodicos.uninove.br/remark/article/view/17103
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Terres, M. D. S., Herter, M. M., Pinto, D. C., & Mazzon, J. A. (2020). The power of sophistication: How service design cues help in service failures. Journal of Consumer Behaviour, 19(3), 277-290. https://doi.org/10.1002/cb.1816 By analyzing three ex
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::759ca7bf27268b62ad715caeef8f0789
Autor:
Terres, Mellina da Silva1 mellinaterres@hotmail.com, Koetz, Clara Isabel2 clara_koetz@uol.com.br, dos Santos, Cristiane Pizzutti3,4 crispizzutti@gmail.com, ten Caten, Carla Schwengber4,5 carlacaten@gmail.com
Publikováno v:
Revista de Administração e Inovação (RAI). out-dez2010, Vol. 7 Issue 4, p162-185. 24p.