Zobrazeno 1 - 10
of 42
pro vyhledávání: '"Terence A. Shimp"'
Autor:
J. Craig Andrews, Terence A. Shimp
Dive into marketing communications with Andrews/Shimp's leading IMC text, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition. This comprehensive book takes you through every aspect of marketing, including a
Autor:
J. Craig Andrews, Terence A. Shimp
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER AS
Autor:
J. Craig Andrews, Terence A. Shimp
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER AS
Publikováno v:
Journal of International Business Studies. 39(5):851-863
Several recent studies have investigated international differences in advertising practices. Most of these address advertising in general, leaving the transferability of comparative advertising practices largely unexplored. Based on a theoretical fra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b937239d41b3c39cc5926ea68fc31489
http://www.palgrave-journals.com/jibs/journal/v39/n5/pdf/8400387a.pdf
http://www.palgrave-journals.com/jibs/journal/v39/n5/pdf/8400387a.pdf
Publikováno v:
Journal of Advertising Research. 47:453-461
Various forms of traditional promotions (e.g., free-standing inserts) as well as newer versions of viral marketing campaigns ask consumers to write personal testimonials about their brand-related experiences. In the present research we pose this ques
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::348bed98c8abb282f379c024c08c547a
https://doi.org/10.2501/s002184990707047x
https://doi.org/10.2501/s002184990707047x
Publikováno v:
Journal of Advertising Research. 46:113-123
This research involves a comparative study conducted in the United States and Japan to investigate whether the form of negative information about a celebrity (other- or self-oriented) results in differential evaluations of the brand endorsed by the c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9c4a0a2b5d164a0e382422a9874b8e14
https://doi.org/10.2501/s0021849906060120
https://doi.org/10.2501/s0021849906060120
Publikováno v:
Journal of International Business Studies. 36(4):379-397
An ever-growing literature has reported consumer bias toward national origins of products, and has explored factors that moderate such bias. Researchers have assumed, if only tacitly, that consumers are knowledgeable of brand origins, and that this k
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6b8b97f56f3ac03f3be22ad3900a815d
http://www.palgrave-journals.com/jibs/journal/v36/n4/full/8400145a.html
http://www.palgrave-journals.com/jibs/journal/v36/n4/full/8400145a.html
Autor:
Terence A. Shimp, Elnora W. Stuart
Publikováno v:
Journal of Advertising. 33:43-53
This research examines an emotion that advertising researchers have largely neglected. In particular, we explore in two parallel experiments the role of disgust in the context of fast-food restaurant advertising. A follow-up study then determines tha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::05dcdb6ba9100728bb18de4cba09a983
https://doi.org/10.1080/00913367.2004.10639150
https://doi.org/10.1080/00913367.2004.10639150
Autor:
Terence A. Shimp, David E. Sprott
Publikováno v:
Journal of Retailing. 80:305-315
Two experiments test the ability of in-store sampling to enhance a store brand's perceived quality (Study 1) and whether such an outcome is contingent on quality level (Study 2). Study 1 revealed for two distinct grocery products that the perceived q
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e93fd43fc433f15b8cc6880dcae83b87
https://doi.org/10.1016/j.jretai.2004.10.006
https://doi.org/10.1016/j.jretai.2004.10.006
Publikováno v:
Psychology and Marketing. 21:75-91
This research introduces a construct termed regional animosity. Regional animosity represents individuals' preference for their own (ingroup) geographic region and incorporates elements of animosity toward people from an outgroup region. The construc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::db524d484668492a4afea7010cc19e9d
https://doi.org/10.1002/mar.10116
https://doi.org/10.1002/mar.10116