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pro vyhledávání: '"Teodor Stefan Bildea"'
Autor:
Teodor Stefan Bildea, Thomas Gorin
Publikováno v:
Journal of Revenue and Pricing Management. 17:102-114
Cross-selling is a popular approach—in B2B and B2C alike—to increase revenues without affecting customer acquisition costs. In this paper, we review existing approaches such as Amazon’s methodology, and introduce our approach to cross-selling.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5729f93ea1edc230e363da2c427073aa
https://doi.org/10.1057/s41272-017-0123-z
https://doi.org/10.1057/s41272-017-0123-z
