Zobrazeno 1 - 10
of 53
pro vyhledávání: '"Tengku Ezni Balqiah"'
Publikováno v:
Problems and Perspectives in Management, Vol 22, Iss 2, Pp 365-378 (2024)
Individual entrepreneurial orientation and innovation are essentials for small and medium enterprises (SMEs) to drive their performance, including surviving or even growing during economic crises. The entrepreneur’s gender might have an impact on t
Externí odkaz:
https://doaj.org/article/d0e2181a336a4a26b01acb3734943dd4
Publikováno v:
Jurnal Aplikasi Manajemen, Vol 21, Iss 4, Pp 1091-1108 (2023)
Live streaming has become a well-liked way for businesses to boost interaction and consumer engagement, ultimately leading to positive word-of-mouth promotion. Word of mouth is crucial in business since it serves as a reliable gauge for assessing a p
Externí odkaz:
https://doaj.org/article/b8ef222a2ea34f65854440cec5c709fd
Publikováno v:
APMBA (Asia Pacific Management and Business Application), Vol 12, Iss 1, Pp 19-38 (2023)
This research examines the impact of sensory marketing cues and brand experience on emotional attachment, customer commitment, and brand loyalty in the luxury wristwatch industry. The study, conducted with 323 Indonesian consumers who purchased luxur
Externí odkaz:
https://doaj.org/article/d5e4d5dc3f3d45f3b8780b9918f756b7
Publikováno v:
Jurnal Manajemen Teori dan Terapan, Vol 16, Iss 1, Pp 1-22 (2023)
Objective: This study examines the benefits of online brand community interactivity in social media in the Indonesian automotive sector. Design/Methods/Approach: The proposed model was empirically assessed using survey data from 332 Indonesian-base
Externí odkaz:
https://doaj.org/article/796eccf9e4ad493e8bee050917c12908
Publikováno v:
SAGE Open, Vol 13 (2023)
The outbreak of the coronavirus disease 2019 (COVID-19) has triggered the massive adoption of digital products and services in Indonesia, forcing established organizations to accelerate digital transformation and adaptation of their digital enabled b
Externí odkaz:
https://doaj.org/article/f93b992500ae41f89cb256b0a2ec4f0b
Publikováno v:
Heliyon, Vol 9, Iss 5, Pp e15962- (2023)
COVID-19 had unparalleled social and economic impacts in many countries, including Indonesia. Companies are urged to develop corporate social responsibility (CSR) in this challenging environment to support society. As CSR enters a more developed stag
Externí odkaz:
https://doaj.org/article/580ddda0d3f8406bb142cd0e92f6ab2e
Publikováno v:
Heliyon, Vol 7, Iss 10, Pp e08222- (2021)
Airbnb, which launched its business in 2009, has experienced explosive growth by creating value through the sharing economy business model. The Airbnb business model helps property owners exploit underutilized assets. However, along with its rapid gr
Externí odkaz:
https://doaj.org/article/2b8a86c632d646949275aae1212d19c7
Publikováno v:
Gadjah Mada International Journal of Business, Vol 21, Iss 1, Pp 37-68 (2019)
This study employs resource orchestration model to investigate the influence of country manager’s competence on subsidiary performance in host country. Structural equation model with multisteps approach is operated using Lisrel to analyze 41 data f
Externí odkaz:
https://doaj.org/article/0bdd1bd14fe44cea9ad4efb86fd5b27d
Publikováno v:
Management Science Letters, Vol 8, Iss 12, Pp 1273-1282 (2018)
The purpose of this study is to measure the impact of institutional environment as government regulation and managers’ capabilities to maintain the relationship between the stakeholder networks and the entrepreneurial orientation within the context
Externí odkaz:
https://doaj.org/article/295ab04dd7b24c8e932cd46a7591bc8d
Autor:
Cindy Suwandhi, Tengku Ezni Balqiah
Publikováno v:
APMBA (Asia Pacific Management and Business Application), Vol 6, Iss 2, Pp 61-74 (2018)
In the last few decennium, research pertaining to brand has gained the attention of many academician. Interest in further studies of matters related to it, such as brand love and brand engagement has increased tremendously as well. This study was con
Externí odkaz:
https://doaj.org/article/52eb101a01df47128e7007dc8c77ba74