Zobrazeno 1 - 10
of 98
pro vyhledávání: '"Teng, Lefa"'
Publikováno v:
In Journal of Business Research July 2024 180
Publikováno v:
In Journal of Business Research October 2022 149:207-216
Publikováno v:
In Journal of Business Research November 2021 136:209-218
Publikováno v:
In Journal of Business Research November 2021 136:164-175
Autor:
Teng, Lefa
The dual mediation model suggests that in addition to a direct effect, ad attitude (Aad) also has an indirect influence on brand attitude (Ab) through brand cognition (Cb). As well, brand attitude (Ab) influences purchase intention (PI). However, the
Externí odkaz:
http://spectrum.library.concordia.ca/1999/1/NQ78630.pdf
Publikováno v:
In Journal of Business Research October 2019 103:301-309
Publikováno v:
In Journal of Business Research October 2019 103:240-249
Autor:
Laroche, Michel, Teng, Lefa
Publikováno v:
In Journal of Business Research October 2019 103:219-221
Publikováno v:
Journal of Business Ethics, 2018 Aug 01. 151(1), 249-264.
Externí odkaz:
https://www.jstor.org/stable/45022664
Publikováno v:
In Journal of International Management September 2017 23(3):292-305