Brands with personalities – good for businesses, but bad for public health? A content analysis of how food and beverage brands personify themselves on Twitter

Autor: Tenay Greene, Dana McIntyre, Bridget Kelly, Carla Seet, Marie A. Bragg, Andrea Rodríguez Barrio

Publikováno v: Public Health Nutrition. 25:51-60

Objective:To examine the extent to which food and beverage brands exhibit personalities on Twitter, quantify Twitter users’ engagement with posts displaying personality features and determine advertising spending across these brands on Twitter.Desi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1920c3dd85741ebb2f8bcd1c5d809ea4
https://doi.org/10.1017/s1368980021001439

A Qualitative Analysis of Black and White Adolescents’ Perceptions of and Responses to Racially Targeted Food and Drink Commercials on Television

Autor: Marie A. Bragg, Alysa N. Miller, Stephanie L. Albert, Tenay Greene, Josh Arshonsky, Omni Cassidy

Publikováno v: International Journal of Environmental Research and Public Health
International Journal of Environmental Research and Public Health, Vol 18, Iss 11563, p 11563 (2021)
Volume 18
Issue 21

Food and beverage marketing is a major driver of childhood obesity, and companies target their least nutritious products to Black youth. However, little is known about adolescents’ perceptions of and responses to racially targeted food marketing. I

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::78f9f17dea420009b789c74a931e9679
http://europepmc.org/articles/PMC8583111

Child Social Media Influencers and Unhealthy Food Product Placement

Autor: Josh Arshonsky, Tenay Greene, Jennifer L. Pomeranz, Amaal Alruwaily, Chelsea Mangold, Marie A. Bragg, Omni Cassidy

Publikováno v: Pediatrics

OBJECTIVES: We aimed to determine the frequency with which kid influencers promote branded and unbranded food and drinks during their YouTube videos and assess the nutritional quality of food and drinks shown. METHODS: Researchers used Socialbakers d

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f4813bb4895a3c0ced9410aa582c4558
https://pubmed.ncbi.nlm.nih.gov/33277641

Understanding the Extent of Adolescents’ Willingness to Engage With Food and Beverage Companies’ Instagram Accounts: Experimental Survey Study

Autor: Samina Lutfeali, Tisheya Ward, Marie A. Bragg, Tenay Greene, Azizi Seixas, Josh Arshonsky, Madeline A. Dalton

Publikováno v: JMIR Public Health and Surveillance, Vol 6, Iss 4, p e20336 (2020)
JMIR Public Health and Surveillance

Background Social media platforms have created a new advertising frontier, yet little is known about the extent to which this interactive form of advertising shapes adolescents’ online relationships with unhealthy food brands. Objective We aimed to

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::60a999f100d8a1fad16d7ff07c4330c2
https://doi.org/10.2196/20336

Fast food, beverage, and snack brands on social media in the United States: An examination of marketing techniques utilized in 2000 brand posts.

Autor: Bragg, Marie A.^1,2 marie.bragg@nyulangone.org, Pageot, Yrvane K.¹, Amico, Angela¹, Miller, Alysa N.³, Gasbarre, Angela², Rummo, Pasquale E.¹, Elbel, Brian^1,4

Publikováno v: Pediatric Obesity. May2020, Vol. 15 Issue 5, p1-10. 10p.