Zobrazeno 1 - 10
of 35
pro vyhledávání: '"Temi Abimbola"'
Publikováno v:
Nankai Business Review International. 4:329-348
Purpose – This paper is devoted to describe how innovation should be branded and bridge the gap between branding and innovation, where the role of branding capability is crucial. The study aims to discuss the link between branding and innovation, b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::85abfb0dd80f12f5b92a94cd04f9c927
https://doi.org/10.1108/nbri-01-2013-0001
https://doi.org/10.1108/nbri-01-2013-0001
Publikováno v:
Journal of Product & Brand Management. 19:410-422
PurposeThis paper aims to theorise the concept of corporate brand covenant.Design/methodology/approachChristian theology is drawn on to define and identify the source of the notion of covenant. Similarly, a review of the literature on the meaning and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aaa4b8bde8da60bf2531d00afb193254
https://doi.org/10.1108/10610421011085721
https://doi.org/10.1108/10610421011085721
Autor:
Temi Abimbola
Publikováno v:
Journal of Brand Management. 17:618-621
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0265333cf1a5e5ca1b892b4cb57162c9
https://doi.org/10.1057/bm.2010.16
https://doi.org/10.1057/bm.2010.16
Autor:
Akın Koçak, Temi Abimbola
Publikováno v:
International Marketing Review. 26:439-452
PurposeThe purpose of this paper is to investigate born global (BG) business organizations that (from or near their founding) seek superior performance.Design/methodology/approachThe methodology is based on a multi‐case analysis of interviews condu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f60dfd0db01ca80ef81474a83181b725
https://doi.org/10.1108/02651330910971977
https://doi.org/10.1108/02651330910971977
Autor:
Temi Abimbola, Akın Koçak
Publikováno v:
Qualitative Market Research: An International Journal. 10:416-430
PurposeThe purpose of this research is to identify non‐sector‐specific brand and reputation‐based factors that distinguish successful entrepreneurs and small to medium‐sized enterprises (SMEs) from their larger counterparts. These distinguish
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::08e9a172c28d73b347cbc5c1cd47460b
https://doi.org/10.1108/13522750710819748
https://doi.org/10.1108/13522750710819748
Autor:
Christine Vallaster, Temi Abimbola
Publikováno v:
Qualitative Market Research: An International Journal. 10:341-348
PurposeThis paper is a brief historical examination of brand, organisation identity and reputation in small and medium‐sized enterprises (SMEs). The discussion is situated within the context of the challenges that the global knowledge‐based busin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ef23d7a81b65010b18a12ba0caad14e0
https://doi.org/10.1108/13522750710819685
https://doi.org/10.1108/13522750710819685
Publikováno v:
Journal of Marketing Management. 23:157-173
This paper aims to contribute positively to the now growing 'replicated studies' research. The replication of published empirical findings is an important means of developing robust and generalisable explanations in brand management. The purpose of t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::594debc6d55b9e6f1bf45ae2ce91a3ec
https://doi.org/10.1362/026725707x178611
https://doi.org/10.1362/026725707x178611
Publikováno v:
Journal of Marketing Management. 23:1-5
On 11 April 2005 the Centre for Research in Brand Marketing at Birmingham University Business School, in conjunction with the Academy of Marketing, hosted the international conference, 'Critical Issues in Brand Management'. Over 30 competitive papers
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6878405c4a308bcbacf5beff9d17fa3c
https://doi.org/10.1362/026725707x177757
https://doi.org/10.1362/026725707x177757
Autor:
Temi Abimbola
Publikováno v:
Place Branding. 2:108-117
This paper presents the first phase of ongoing research on the relevance of branding as a market policy for offerings from Africa. It argues that brand marketing is an important competitive strategy through which firms from Africa could gain access t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ec70e6a48d028bf779a5c268178e8daa
https://doi.org/10.1057/palgrave.pb.5990049
https://doi.org/10.1057/palgrave.pb.5990049
Autor:
Temi Abimbola
Publikováno v:
Journal of Research in Marketing and Entrepreneurship. 3:97-106
The ability to predict future demand is a need that businesses work towards irrespective of their size. Creating a favourable competitive stance for firm’s output is also a crucial goal of businesses. These two goals are of particular importance fo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::25288c51dc471e3094af5baf76e99d46
https://doi.org/10.1108/14715200180001480
https://doi.org/10.1108/14715200180001480