Zobrazeno 1 - 10
of 226
pro vyhledávání: '"Teichert T"'
Yes
This study aims to explore how marketers can use text mining to analyze actors, actions and performance effects of service encounters by building on the role theory. This enables hotel managers to use introduced methodology to measure and mo
This study aims to explore how marketers can use text mining to analyze actors, actions and performance effects of service encounters by building on the role theory. This enables hotel managers to use introduced methodology to measure and mo
Externí odkaz:
http://hdl.handle.net/10454/18908
Yes
This study adopts a theory of reasoned action approach to understand consumers’ mask wearing when shopping in the context of the COVID-19 pandemic. We investigated mask wearing while shopping as a prosocial consumption behaviour whereby se
This study adopts a theory of reasoned action approach to understand consumers’ mask wearing when shopping in the context of the COVID-19 pandemic. We investigated mask wearing while shopping as a prosocial consumption behaviour whereby se
Externí odkaz:
http://hdl.handle.net/10454/18730
Autor:
Trivedi, Rohit, Teichert, T.
Yes
For decades, animals have been widely used in advertisements, and yet little is known about the effects on consumer reactions along the entire purchase decision process. This study disentangles the effects of using animal stimuli in isolatio
For decades, animals have been widely used in advertisements, and yet little is known about the effects on consumer reactions along the entire purchase decision process. This study disentangles the effects of using animal stimuli in isolatio
Externí odkaz:
http://hdl.handle.net/10454/17064
Yes
Despite quick response (QR) codes’ prominence, little is known about their embedding in pullbased communications. This study aims to measure QR code effects in print advertising along five different stages of consumer decision making, usin
Despite quick response (QR) codes’ prominence, little is known about their embedding in pullbased communications. This study aims to measure QR code effects in print advertising along five different stages of consumer decision making, usin
Externí odkaz:
http://hdl.handle.net/10454/17841
Publikováno v:
In Industrial Marketing Management April 2019 78:43-57
Autor:
Neuhaus, C, author1, Weber, B, author2, Aholt, A, author3, Teichert, T, author4, Elger, CE, author5
Publikováno v:
Neuro-Visionen 4: Perspektiven in Nordrhein-Westfalen. :245-246
Consumer reactions to nudity in print advertising: Comparing same-gender and opposite-gender effects
Autor:
Trivedi, Rohit, Teichert, T.
Yes
It is often assumed that exposure to nude stimuli in advertising influences consumer behavior positively. However, the empirical evidence concerning the effects of nudity on consumer reactions is inconclusive. The goal of this study is to di
It is often assumed that exposure to nude stimuli in advertising influences consumer behavior positively. However, the empirical evidence concerning the effects of nudity on consumer reactions is inconclusive. The goal of this study is to di
Externí odkaz:
http://hdl.handle.net/10454/18440
Autor:
Trivedi, Rohit, Teichert, T.
Yes
Firms widely use smiling models to create a positive background setting for advertisements. This study assesses the various effects of smiling in print advertisements across different stages of consumer decision-making, while also considerin
Firms widely use smiling models to create a positive background setting for advertisements. This study assesses the various effects of smiling in print advertisements across different stages of consumer decision-making, while also considerin
Externí odkaz:
http://hdl.handle.net/10454/16876
Autor:
Petry, T., Bury, D., Fautz, R., Hauser, M., Huber, B., Markowetz, A., Mishra, S., Rettinger, K., Schuh, W., Teichert, T.
Publikováno v:
In Toxicology Letters 5 October 2017 280:70-78
Yes
Advertising nudges consumers along several steps to purchase, and each step necessitates that advertisers set different objectives and message strategy. This study offers a framework for the appropriate choice of advertising appeals based on
Advertising nudges consumers along several steps to purchase, and each step necessitates that advertisers set different objectives and message strategy. This study offers a framework for the appropriate choice of advertising appeals based on
Externí odkaz:
http://hdl.handle.net/10454/15643