PENGARUH ATRIBUT PRODUK DAN VARIETY SEEKING TERHADAP KEPUTUSAN PERPINDAHAN MEREK HANDPHONE NOKIA KE SMARTPHONE SAMSUNG (Survei pada outlet Okeshop ITC Roxy Mas, Jakarta Pusat)

Autor: Setyo Ferry Wibowo, Teguh Kurnaen, Agung Kresnamurti R. P.

Publikováno v: JRMSI-Jurnal Riset Manajemen Sains Indonesia; Vol 5 No 1 (2014): Jurnal Riset Manajemen Sains Indonesia; 21-41
Jurnal Riset Manajemen Sains Indonesia, Vol 5, Iss 1, Pp 21-41 (2014)

The purpose of the research are: to know the description of product attributes, variety seeking, and brand switching decision of handphone Nokia to Samsung Smartphone, test empirically the influence of product attributes toward brand switching decisi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::64830260c420f176e0ef9d2252e16cb7
http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/793