Does online information drive offline revenues? Only for specific products and consumer segments!

Autor: Pauwels, Koen Hendrik, Leeflang, P. S. H., Teerling, M. L., Huizingh, K. R. E.

While many offline retailers have developed informational websites that offer information on products and prices, the key question for such informational websites is whether they can increase revenues via web-to-store shopping. The current paper draw

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______1862::5cd83752cb53fe7f09cb594078814b19
http://www.sciencedirect.com/science/article/pii/S0022435910000771

Een Check op Chat. Een exploratie van de mogelijkheden van chat als dienstverleningskanaal

Autor: Pieterson, Willem Jan, Teerling, M.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::263edce350d91b306ec91385d60e9ccc
https://research.utwente.nl/en/publications/een-check-op-chat-een-exploratie-van-de-mogelijkheden-van-chat-als-dienstverleningskanaal(ec542ee6-5b8c-485d-9eea-1001053058fc).html

Multi-channel Marketing: An experiment on unobtrusively guiding citizens to the internet

Autor: Teerling, M., Pieterson, Willem Jan, Soon Ae Chun, Rodrigo Sandoval, Priscilla Regan

Publikováno v: Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government, 104-112
STARTPAGE=104;ENDPAGE=112;TITLE=Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::e7fc6a5431d6cf0aec55be7171258e09
https://research.utwente.nl/en/publications/multichannel-marketing-an-experiment-on-unobtrusively-guiding-citizens-to-the-internet(786adbe9-5499-4f50-b237-8bc5141e1a91).html

IB-Groep. E-assistentie. Trainen van klanten als middel voor kanaalsturing

Autor: Pieterson, Willem Jan, Teerling, M.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::936f131654f9127979d2ee56bbedbd34
https://research.utwente.nl/en/publications/ibgroep-eassistentie-trainen-van-klanten-als-middel-voor-kanaalsturing(933c1950-31a4-4a83-812d-fefff50e915c).html

Segmentatie, grip op klanten

Autor: Jansen, J., Teerling, M., Ebbers, Wolfgang E., van der Geest, Thea, Pieterson, Willem Jan

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::6c567489aba68a74a88476014e64d459
https://research.utwente.nl/en/publications/segmentatie-grip-op-klanten(bc59e9aa-c0cd-4d80-8046-c71af7d0af0e).html