Zobrazeno 1 - 2
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pro vyhledávání: '"Te-Pei Chang"'
Autor:
Te-pei Chang, 張德培
100
Since brand image became a major topic of marketing research by Biel in 1992, the close relationship between brand characteristics and consumer psychology has drawn experts and scholars’ attention. Kevin Lane Keller constructed the mode of
Since brand image became a major topic of marketing research by Biel in 1992, the close relationship between brand characteristics and consumer psychology has drawn experts and scholars’ attention. Kevin Lane Keller constructed the mode of
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/49513746815616880013
Publikováno v:
International Journal of Organizational Innovation. Winter2014, Vol. 6 Issue 3, p106-120. 15p.
