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Publikováno v:
Medical Education; Jul2002, Vol. 36 Issue 7, p667-671, 5p
Autor:
Ronald Paul Hill, Ryan Langan
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver
Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has long been an acknowledged, it is often problematic to